Overview

Unbiased is looking for an interim Chief Marketing Officer to lead the next phase of growth across both sides of our marketplace. This role owns marketing strategy and execution for consumers seeking financial advice and for financial advisors looking to grow their businesses through the Unbiased platform. We’re a high‑growth business with plans to double revenues in the next two years, delivering even more growth to our financial‑advice customers.

The interim CMO will lead an established marketing organisation of 12, drive immediate commercial performance, and build the strategic foundations required for long‑term growth. The role requires a balance of strategic thinking, operational leadership, and strong data‑driven decision making.

Responsibilities

Long‑term B2C and B2B marketing strategy

You will define and evolve the long‑term marketing strategy across both sides of the Unbiased marketplace. This includes building a deep understanding of our two core audiences, financial advisors and consumers seeking financial advice, as well as the markets they operate in and the channels we use to reach them. You will lead the development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals. The role requires the ability to translate market insight, channel knowledge, and commercial objectives into a clear strategic roadmap for the marketing organisation.

B2B pipeline building

You will lead the marketing function responsible for generating demand from financial advisors and advisory firms. The focus of this work is building pipeline value, ROI and driving new customer acquisition across the industry. This requires a strong understanding of our target customers and the different sales motions involved. You will oversee strategies that support both smaller and faster moving deals as well as longer enterprise sales cycles. This part of the business is evolving rapidly and is led operationally by the Head of B2B Marketing.

B2C trading performance

You will oversee the performance of our consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets. This responsibility requires strong capability in channel strategy, capital allocation, and performance forecasting. You will work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels.

Team development

You will lead and support the combined marketing teams across B2B and B2C functions. The role includes developing individual team members, strengthening leadership capability within the group, and improving overall team performance. You will help ensure the organisation is aligned around clear goals, effective collaboration, and strong execution.

Marketing innovation

You will challenge and evolve the way the marketing organisation operates. This includes identifying new tools, processes, and working practices that improve effectiveness and speed. A key focus will be the adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support the development of marketing agents and automation.

Requirements

Data‑driven marketing leadership

You have extensive experience leading data‑driven marketing organisations and building cultures where performance measurement and experimentation guide decision making. You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes. You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation.

Demand generation expertise

You have experience building demand‑generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth. You understand best practice across the full demand‑generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration. Experience with account‑based marketing and supporting both mid‑market and enterprise sales motions is preferred.

Acquisition channel expertise

You have experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation. You understand how to build and scale diversified demand‑generation engines, balancing short‑term performance marketing with longer‑term sustainable demand creation. You are also aware of how emerging AI‑driven search environments are changing discovery and distribution.

B2B CRM expertise

You have a strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution. You are comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting.

Strategic planning and forecasting

You have experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement. You are comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives.

Cross‑functional collaboration

You know how to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned. You understand how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace.

Communication and storytelling

You are an effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision. You are comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives.

Personal attributes

You bring high energy, positivity, and a strong self‑starting attitude. You are comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects.

Benefits

• Investment in your development: a yearly allowance to invest in career development.
• Investment in your wellbeing: an annual wellbeing allowance plus private medical insurance.
• Social events: plenty of activities based in and around our office.
• Holiday: generous holiday allowance, including paid birthday leave.
• Flexible working: a mix of office‑based and remote work.
• Pension: salary‑sacrifice scheme with Unbiased contributing above the minimum required amount.
• Private medical insurance: extendable to dependents and spouse.
• Payroll giving.
• Life insurance.
• Cycle‑to‑work scheme.

Equal Opportunity

We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status. We actively encourage women to apply and bring diverse perspectives to our team.