Role summary

The role requires a dynamic and experienced individual to work within his multifaceted role. It requires hands-on expertise in event management, stakeholder engagement, franchise communications, internal corporate communications, and content management. The role holder will play a pivotal role in elevating Wyndham's presence in the industry, strengthening partner and franchise relationships, and fostering a positive organizational culture.

Key duties & responsibilities:

• Oversee the planning, execution, and on-site management of key industry events such as IHIF, ITB, WTM, ATM, HICSA, AHC, R&R, and others.
• Work with regional Development teams to support industry conferences and development events, including stand design, collateral, advertising, and hospitality.
• Maximize ROI and brand impact through strategic management of partnerships like Questex, ensuring Wyndham is recognized as a leading industry player.
• Work closely with internal teams and external vendors to ensure seamless event delivery.
• Act as the primary contact and project lead for all events, coordinating roles across Communications, Marketing, and Development teams.
• Coordinate with Event Captains on logistics and execution.
• Be present at events to oversee execution, troubleshoot issues, and ensure smooth activation.
• Develop and execute pre- and post-event campaigns to generate leads, increase engagement, and amplify event impact.
• Promote Wyndham’s brand through sponsored content, native articles, and social media during major hotel investment events.
• Facilitate the planning, coordination, and execution of regional Executive Summits, managing all stakeholder involvement.
• Collaborate with internal teams and external suppliers for seamless summit delivery.
• Drive targeted messaging to enhance owner satisfaction and engagement during these events.
• Manage ongoing communication with franchise hotel partners, ensuring consistent messaging and updates.
• Develop content for newsletters (e.g., CheckIn), Wyndham Community, and other channels.
• Collaborate with Marketing and Central Operations to implement promotional campaigns and operational updates.
• Innovate new methods for effective franchise communication.
• Develop and maintain internal communication channels (e.g., newsletters, Microsoft Teams, Townhalls).
• Curate and distribute engaging content to foster a positive organizational culture.
• Collaborate with HR, leadership, and other departments to ensure consistent messaging aligned with company goals.
• Support broader corporate communications efforts on platforms like LinkedIn and global channels.
• Lead content creation across B2B social media, video, newsletters, websites, and thought leadership platforms.
• Ensure data accuracy and consistency across all content platforms.
• Manage relationships with external agencies, overseeing deliverables and budgets.
• Conduct sector competitive audits and monitor campaign performance, adjusting strategies as necessary.
• Develop and update all / any marketing collateral, presentations, pitch decks, brochures, and digital content that support development projects.
• Source innovative branding and merchandising ideas to strengthen Wyndham’s market presence.
• Collaborate with marketing and development teams to align messaging and initiatives with project milestones and stakeholder expectations
• Support special projects and initiatives as required, contributing to the broader strategic goals of Wyndham Hotels & Resorts.

The Person

Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind: Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.

Competencies

• Exceptional communication, written and verbal
• Social media savvy
• Creative
• External agency and budget management
• Eye for detail
• Relationship building
• Organization & planning
• Out-going and dynamic
• Initiative-taking and action-oriented
• Passionate about the hospitality industry
• Flexibility
• Collaboration
• Multi-tasking
• Entrepreneurial learning

Experience, Education & Certificates

• Strong knowledge of digital marketing, branding, and public relations strategies.
• Excellent written and verbal communication skills with the ability to craft compelling narratives.
• Knowledge of design platforms such as Adobe Creative Suite or Canva will be beneficial, but not necessarily.
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders and deadlines.
• Experience in event planning and investor relations is a plus.
• Passion for hospitality, real estate development, and branding.
• Demonstrable relevant B2B marketing and events experience
• Hospitality Management or Marketing Bachelor degree or above (or studying towards)
• Excellent knowledge of Microsoft Word / Excel / PowerPoint
• Good knowledge of the hotel industry and real estate