Content Director – Social

Up to £100,000

The role

We are looking for a senior Content Director to take full ownership of social content strategy for a fast-growing digital publisher with an ambitious growth agenda across the UK and US.

This role sits at the intersection of editorial thinking, creative direction and performance-led social strategy. You will design and run the content engine that drives sustained audience growth, authority and commercial impact.

Core objectives

• Scale audience reach and engagement across key social platforms
• Position the brand as a leading voice within its space
• Create a repeatable, scalable content system that compounds growth
• Develop the podcast portfolio into a meaningful authority and distribution channel
• Convert attention into measurable commercial outcomes

Key responsibilities

Content strategy and creative direction

• Own the end-to-end social content strategy across video, written and audio formats
• Shape distinctive formats, series and narratives that feel sharp and differentiated
• Translate insight and expertise into compelling, platform-native content
• Continually test and evolve ideas to drive consistent growth

Audience growth and distribution

• Design channel-specific strategies across LinkedIn, Instagram, TikTok and podcast platforms
• Lead experimentation around hooks, storytelling and structure
• Stay close to performance data and adapt quickly based on results
• Use paid media strategically to support organic growth

Podcast strategy

• Own the podcast roadmap as a central pillar within the wider content ecosystem
• Shape formats and themes to strengthen reach and authority
• Ensure integration between long-form and short-form distribution

Content system and production

• Build an efficient, structured content engine to maximise output and consistency
• Plan filming schedules, recording days and content calendars
• Direct editors, producers and freelance support where required
• Maintain a consistently high bar for clarity and creative execution

Community and commercial alignment

• Align content strategy with broader commercial objectives
• Design credible pathways from content to conversion
• Support campaigns, launches and key moments across the wider business

Measurement and accountability

• Define success beyond surface-level metrics
• Track growth, engagement quality, podcast performance and commercial signals
• Take full ownership of results and continuous optimisation

What we’re looking for

• A senior content leader with strong creative instinct and ideation ability
• Experience building and scaling engaged audiences for editorial or media brands
• Deep understanding of organic social and platform behaviour
• Experience integrating podcast strategy within a broader content ecosystem
• Commercially aware, able to connect content performance to business outcomes

SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best!