B2B Content Marketer

£30,000 - £37,000 + Bonus + Excellent Benefits

Hybrid

London

Leading media publishing and events business, specialists in investor relations, seeks a highly accomplished B2B Content Marketer to join their team.

This is a fast-paced, hands-on role at the centre of their marketing activity. You’ll play a key role in delivering campaigns across their full portfolio, including insight-led content, research, events, and subscriptions.

You’ll shape campaign narratives, write clear and compelling copy, run social activity and keep campaigns moving beyond launch.

What you'll be doing:

You will be responsible for the delivery of multi-channel campaigns across both brands.

Responsibilities include:

• Planning and sequencing content-led marketing campaigns across email, social and web
• Writing clear, compelling copy across email, social, web, and campaign materials
• Owning the LinkedIn company pages – shaping posts, threads and commentary to support campaigns.
• Developing campaign narratives and adapting content for different audiences and channels
• Reviewing performance and engagement to refine content and messaging over time
• Engaging with audiences online to build relevance, credibility and visibility
• Supporting timelines and content plans to keep campaigns moving smoothly
• Researching topics and trends to inform content angles and ideas 

What we're looking for:

• At least one years of experience owning B2B content-led campaigns end-to-end, with a clear understanding of how campaigns are planned, launched and sustained over time
• Strong copywriting ability, with confidence writing original content across email, social, web and campaign materials for senior professional audiences
• Demonstrated ability to shape campaign narratives and adapt messaging across channels without losing clarity or intent
• Comfortable managing multiple campaigns and content streams independently, prioritising effectively and meeting deadlines without close supervision
• Analytical and curious, with the ability to report on campaign performance clearly and use insight to refine content, messaging, and approach
• Hands-on experience with email marketing platforms such as Spotler, Mailchimp, Dotdigital, or similar, including campaign setup and QA Confident working with CRM systems, social platforms (particularly LinkedIn) and Microsoft Office, especially Excel.                                    

  Lipton Media is a dynamic, proactive and progressive media recruitment agency  solely dedicated to the media industry. We are leaders across media sales and  creative opportunities. We cover: Media sales, digital media sales, print sales,  exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference  production and editorial jobs.

  Our clients range from small startup companies to FTSE 100 and 250 businesses. xbpsjku  We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next  challenge.