This is a senior leadership opportunity for an exceptional Creative Director to define and elevate creative standards across high-volume FMCG and private label packaging.

The role blends creative vision, hands-on craft, and operational leadership. You’ll set the creative direction, inspire and lead a multidisciplinary design team, and ensure all work meets the highest standards of creativity, precision, and consistency, while performing effectively in real-world retail environments.

This position suits a leader who is as comfortable refining design work themselves as they are setting vision, mentoring teams, and driving smarter ways of working.

The Role

You’ll take ownership of creative output across all clients, categories, and markets, defining what “excellent” looks like and ensuring it’s delivered consistently. You’ll modernise creative processes, embed efficient workflows, and champion innovation, while maintaining absolute rigour around craft, detail, and delivery. You’ll also work closely with senior stakeholders, client services, and production teams, acting as the creative authority and representing design at leadership level.

Key Responsibilities

• Define and lead the overall creative vision and standards
• Inspire, develop, and manage a multidisciplinary creative team
• Maintain world-class quality across packaging, branding, print, and artwork
• Oversee colour, repro, and retouching quality across large SKU volumes
• Drive efficiency through improved systems, tools, and AI-enabled workflows
• Recruit, mentor, and retain creative talent; manage performance where required
• Collaborate with client service and production teams to ensure delivery is on time and on brief
• Lead internal creative presentations and agency-wide sessions
• Present work confidently to senior clients and retail stakeholders
• Represent the creative function at senior leadership level

Role Requirements

• Proven experience in senior creative leadership within FMCG, private label, or packaging
• A standout portfolio demonstrating exceptional craft, brand storytelling, and strategic thinking
• Expert understanding of print processes
• Advanced, hands-on skills in Photoshop, retouching, and design refinement
• Knowledge of 3D, digital, or tech-led design to complement core packaging expertise
• Comfortable implementing modern design systems and AI-driven processes
• Strong people leadership skills, including recruitment and performance management
• Highly organised, calm under pressure, and obsessively detail-focused
• Confident presenting creative work to world-leading retailers

Why Apply

This is a rare opportunity to shape and lead a creative function where craft, precision, and reliability truly matter. You’ll have real influence over standards, systems, people, and the chance to leave a lasting mark on packaging seen by millions of consumers.

If this sounds like you, let’s talk. Apply today to find out more.

If this role isn't quite for you but you know someone perfect, please share their information via our referral scheme.

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