CRM & Loyalty Manager

3 Days Old

CRM & Loyalty Manager | DTC & B2B | West Midlands | Competitive Salary + Benefits Zachary Daniels Recruitment are partnering with a nationally recognised, customer led business investing heavily in loyalty and customer engagement. This is an exciting opportunity to take ownership of CRM, loyalty and customer engagement strategy within a business that is investing heavily in customer retention, lifetime value and loyalty as key drivers of future growth. Reporting into the Head of Customer & Loyalty, the CRM & Loyalty Manager will play a pivotal role in shaping how the brand connects with customers across both digital and in-store channels. This role is ideal for someone who wants real ownership, enjoys working with autonomy and is passionate about creating loyalty strategies that deliver measurable commercial impact. This is a high visibility opportunity for a CRM & Loyalty Manager looking to make a genuine mark and build something meaningful. The CRM & Loyalty Manager will lead the delivery of CRM and loyalty strategy across the full customer lifecycle, driving stronger engagement, repeat purchase and long term value. This is a hands on role where you will combine strategic thinking with execution, owning campaigns, evolving the loyalty proposition and using customer insight to improve performance. The CRM & Loyalty Manager will have the freedom to shape ideas, test initiatives and influence the wider customer agenda. Key Responsibilities
Define and deliver the CRM strategy across acquisition, onboarding, engagement, retention and reactivation Plan, execute and optimise CRM campaigns across email, SMS and other direct communication channels Lead segmentation and personalisation strategies to create relevant and high performing customer communications Own the development and ongoing optimisation of the loyalty programme, including rewards, benefits and partner opportunities Drive customer engagement, frequency and lifetime value through loyalty led initiatives Design and improve customer journeys across both digital and in-store touchpoints Use data, testing and customer insight to continuously improve campaign and programme performance Work closely with analytics teams to track key metrics and identify growth opportunities Collaborate with marketing, ecommerce, digital and technology teams to deliver joined up customer initiatives Lead and develop a small CRM and campaign delivery team Report on campaign performance, loyalty engagement and commercial contribution to senior stakeholders
About You
Strong background in CRM, loyalty or customer engagement within a retail or customer led business Passion for loyalty strategy and creating propositions that genuinely engage customers Hands on experience managing CRM platforms and lifecycle marketing campaigns Track record of improving retention, repeat purchase and customer value through loyalty or CRM initiatives Highly data driven, comfortable using insight, testing and segmentation to improve results Commercially aware with a clear understanding of how loyalty drives revenue and growth Confident working autonomously and taking ownership of key initiatives Strong stakeholder management skills with the ability to influence across multiple teams A proactive, hands on leader who enjoys both strategy and delivery Thrives in a fast paced environment with plenty of opportunity to make an impact
Why Apply
Rare opportunity to take ownership of CRM and loyalty within a growing retail business Play a visible role in shaping customer engagement strategy and commercial growth Join a business investing in loyalty, retention and customer experience Autonomy and support to build meaningful initiatives with real impact Strong career opportunity for someone looking to elevate their profile Competitive salary and benefits package
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Location:
Birmingham
Job Type:
FullTime

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