Overview Join to apply for the CRM Manager - L'Oréal Dermatological Beauty Division (12 Month FTC) role at L'Oréal. We are seeking a highly motivated and experienced CRM Manager to join our dynamic marketing team within the L'Oréal Dermatological Beauty Division, working across four brands: La Roche-Posay, SkinCeuticals, CeraVe, and Vichy. This highly strategic role is crucial for shaping our customer relationship strategy, driving customer lifetime value, and leveraging data to create personalized and effective consumer journeys across both B2C and B2B audiences. Responsibilities

CRM Lifecycle Excellence 1P Acquisition Focus: Develop and execute innovative strategies to drive first‑party data acquisition, exploring new channels and methods to grow our consumer database effectively. Lifecycle Management: Design, implement, and continuously evolve comprehensive CRM lifecycle programs, encompassing Acquisition, Engagement, Retention, and Loyalty, with a primary focus on maximizing Customer Lifetime Value (CLTV) across B2C and B2B audiences. New Channel Expansion: Lead the launch and integration of new CRM communication channels such as WhatsApp and SMS to enhance customer reach and engagement. Trigger Journey Ownership: Take full ownership of automated trigger journeys, ensuring they are optimized, up‑to‑date, and aligned with Global Digital Marketing & Innovation (DMI) recommendations and best practices. Analytics & Insights: Own all CRM analytics, providing in‑depth reporting and translating complex data into actionable insights to continuously improve CRM performance, campaign effectiveness, and customer engagement metrics. Data Strategy: Develop and implement strategies to mitigate data anonymization challenges and enhance lapsing customer reactivation efforts. DTC Commercial Support: Work closely with the DTC National Account Manager to align CRM strategies with direct‑to‑consumer commercial objectives and sales targets.

Supporting the Senior CRM Manager on Audience Insights & Activation 1P Data Strategy: Partner with brands and media teams to transform marketing objectives into a data activation plan, ensuring audiences are targeted effectively across all channels. Cross‑Functional Collaboration: Work hand‑in‑hand with the Media team on the 1P/2P/3P activation calendar, leveraging first‑party, second‑party, and third‑party audiences. Identify gaps in data needs and collaborate with multi‑division/brand teams to address them. Data Integration: Collaborate with the Multi‑Division team to integrate third‑party data, enriching audience segmentation and media activation.

Qualifications

Proven experience in CRM management, preferably within the beauty, retail, or consumer goods industry. Highly strategic thinker with the ability to develop and execute innovative CRM strategies that drive measurable results. Demonstrably data‑driven, leveraging insights for optimization and decision‑making. Experience with lifecycle marketing, customer segmentation, and personalization at scale. Proficiency in data analysis and reporting, with the confidence to use data to tell compelling stories and influence stakeholders. Excellent communication and interpersonal skills, collaborating effectively with cross‑functional teams. Proactive, results‑oriented, thriving in a fast‑paced, dynamic environment. Experience launching new communication channels (e.g., WhatsApp, SMS) is a plus.

Benefits Our industry‑leading award‑winning benefits package reflects how much we value our people. Enjoy perks like money‑saving offers, free mortgage advice, share options, an enhanced pension plan, up to 60% off iconic brands such as YSL, CeraVe, Armani, Kiehl's and Garnier, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks of paid fertility leave. Learning is in our DNA – we provide top‑notch leadership programs and monthly expert talks to help you master your role and build skills. Company L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world's leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, stay committed to making the world a more inclusive and better place for everyone and the planet. In the Dermatological Beauty Division, we shape the future of beauty, bringing diversity and purpose together to make meaningful impact. Recruitment At L’Oréal we take pride in creating a diverse, equitable, and inclusive environment where everyone is welcome and their contributions are valued. We are an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability. We are a Disability Confident Employer and offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. Let us know if you wish your application to be considered under the Disability Confident Scheme. EEO Statement L'Oréal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or any other protected status. #J-18808-Ljbffr