Employment Type: Full Time

Locations: Hybrid | London, UK

Status: Not Available

Position: Marketing Operations Manager

Who you are

Lawhive is a legal tech startup that offers an AI-powered platform for lawyers to manage workflow, compliance, and payments.

What the job involves

Ownership of Marketing Performance & Funnel Analysis: Analyze the complete customer experience, from initial ad impression through product use to lifetime customer value. Develop and maintain core marketing data products, dashboards, and reports that serve as the single source of truth for campaign and funnel performance. Utilize and evolve reporting, CRM, marketing, tagging, and analytics tools such as Google Analytics, Google Ads, Customer.io, Hex, Tag Manager, Posthog, and Meta. Produce insights and measurements from customer performance data, identifying and prioritizing high-impact growth opportunities. Identify conversion bottlenecks across key funnel stages and collaborate with cross-functional teams to resolve them. Investigate user behavior, acquisition, retention, and monetization proactively and as needed.

Drive Strategy with Advanced Analytics & Modeling: Go beyond standard reporting to deliver predictive and strategic insights. Build advanced models to answer key business questions, including:

• Marketing Mix & Attribution Modeling to optimize marketing budget allocation.
• Predictive LTV Modeling to inform smarter bidding, acquisition strategies, pricing, and promotions.
• Customer Segmentation to enable personalization and operational efficiency.
• Churn Prediction to power proactive retention campaigns.

Present findings and models clearly to senior leadership to influence strategic decisions.

Enable Data-Driven Experimentation: Lead marketing testing initiatives; inform CRO strategy and A/B testing roadmap by sizing opportunities. Analyze and guide experiments across landing pages, acquisition funnels, and lifecycle campaigns to achieve statistical significance and clear results. Partner with Marketing and Product teams to ensure proper tracking and measurement. Foster a culture of rapid, data-driven experimentation to scale testing and optimization processes.

Additional Benefits

• 34 Holidays (25 days annual leave + your birthday off + bank holidays in England)
• Equity (Share Options)
• Pension
• Regular team building activities and socials
• 20% off legal fees through Lawhive