About the Opportunity We are a leading international provider of B2B intelligence, media, and marketing services supporting professionals across fintech, payments, and digital commerce. Our platform delivers deep industry insight, high-value audiences, and measurable marketing performance that enables enterprise clients to accelerate growth, improve conversion, and maximise ROI. Demand / Lead Generation – Strategic Account Director As part of our continued expansion, we are seeking a Demand / Lead Generation – Strategic Account Director to lead relationships with Tier 1 and Tier 2 enterprise clients, drive revenue growth, and shape high-impact B2B demand generation partnerships. This is a senior, commercially focused role requiring strong expertise in B2B marketing services, pipeline creation, conversion optimisation, AOV, ROI, and measurable campaign performance. Role Overview Working closely with the CEO and cross‑functional teams, you will:

Own and grow a portfolio of high‑value strategic accounts Act as a trusted advisor on demand generation and revenue acceleration Align marketing solutions to client growth, lead quality, and conversion outcomes Drive long‑term partnerships, renewals, and upsell opportunities

Success in this role requires deep experience in enterprise B2B sales, demand generation strategy, and commercial performance metrics. Key Responsibilities Strategic Account Leadership

Develop and execute growth strategies for Tier 1 & Tier 2 accounts Build C‑suite relationships and position yourself as a strategic advisor Translate client business objectives into measurable demand generation programmes Collaborate with internal stakeholders to evolve client‑led marketing solutions

Demand Generation & Revenue Growth

Drive pipeline creation, lead quality, and conversion performance Deliver campaigns focused on ROI, CAC efficiency, AOV uplift, and revenue attribution Identify cross‑sell and upsell opportunities across marketing services and media Lead commercial negotiations, renewals, and long‑term agreements Consistently meet or exceed revenue targets

Client Engagement & Market Presence

Build relationships across complex buying groups and senior stakeholders Represent the organisation at industry events, conferences, and executive forums Provide data‑driven insight and performance reporting to clients and internal teams Share market intelligence to inform product, editorial, and marketing strategy

Candidate Profile Essential Experience

7+ years in strategic account management, enterprise sales, or B2B marketing services Proven success delivering demand generation, lead generation, and revenue growth Strong understanding of conversion metrics, ROI, CAC, AOV, attribution, and funnel performanceTrack record managing large, complex enterprise accounts Exceptional relationship‑building and C‑suite influence Commercially driven with strong negotiation and forecasting skills Excellent written and verbal communication in English

Preferred

Experience in fintech, payments, ecommerce, or digital media Familiarity with CRM platforms (e.g., Salesforce) and structured sales methodologies Analytical, data‑led approach to marketing and revenue performance

Why Join

Senior, high‑impact role in a growing international B2B organisation Opportunity to shape enterprise demand generation strategy Work with a high‑performing, collaborative leadership team Strong career progression and professional development Exposure to global clients, markets, and industry events

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