A fast-evolving HR Tech business is entering a major growth phase, launching a new go-to-market strategy and expanding its product platform. As part of this transformation, they are seeking a Demand Generation Manager to play a pivotal role in driving pipeline growth and market expansion. This role offers the opportunity to make a visible impact within a business that values innovation, ambition and data-led decision making. The successful candidate will take ownership of demand generation activity across multiple products and channels, supporting growth plans through 2026 and beyond. Key responsibilities include:

Owning end-to-end demand generation campaigns across email, paid media, webinars and account-based marketing (ABM) Leading digital growth initiatives across paid and organic channels, including search, social, display and website optimisation Designing and optimising marketing automations, workflows and customer journeys within CRM and marketing platforms Ensuring seamless integration between marketing activity and CRM systems to support pipeline health and customer engagement Developing and executing targeted ABM programmes for high-value accounts Analysing campaign performance end-to-end, translating data into actionable insights and optimisation recommendations Supporting product positioning, advertising placement and event strategy in collaboration with Brand and Product teams Managing external agencies and partners to ensure high-quality delivery and performance

The ideal candidate will have:

5+ years’ experience in a B2B demand generation role A proven track record of delivering and optimising multi-channel campaigns A highly analytical, data-driven mindset with strong reporting capability Deep experience using marketing automation and CRM tools Confidence working cross-functionally with Sales, Brand, Product and Customer teams Strong motivation to drive measurable impact through leads, pipeline and revenue

Skills & Experience:

Demonstrable experience in demand generation strategy, execution and performance management Strong customer journey mapping and campaign optimisation capability Advanced experience with HubSpot (essential); familiarity with Pipedrive highly desirable Proficiency across marketing technology stacks and analytics tools Bachelor’s degree in Digital Marketing or a related field preferred

Why Apply:

Opportunity to shape and scale demand generation within a growing, ambitious business High visibility role with clear impact on revenue and growth Supportive environment that values autonomy, expertise and results

If you feel you have the relevant experience please reply to this advert or email your CV to yasmine@gmrecruit.co.uk #J-18808-Ljbffr