Digital Data & Insights Lead - SQL, GA4, GTM, Firebase

OB have partnered with global Health & Wellness brand, who are undergoing a large-scale Data & AI transformation, and in-turn are looking to bring in a highly skilled Digital Data & Insights Lead to their team, who will ensure all the Data from their digital platforms, is accurate and observable and can be turned into actionable insights, used business wide.

Key Responsibilities:

Design and implement analytics tracking across all major platforms (iOS, Android, Web)

Own dashboards, reporting and insights that can be used by teams across the business

Work cross functionally with Data, AI & Marketing teams

You must be able to quantify product impact (activation, engagement, conversion, retention)

Digital Data & Insights Lead - SQL, GA4, GTM, Firebase

Required skills:

Over 5 years of commercial experience in Digital Analytics (web & mobile)

Proven experience implementing tracking end-to-end — GA4 + GTM / Firebase / CDPs / MMPs

Strong skills with SQL

Fluency in event based analytics, retention curves, funnel design and growth experimentation

Looker, Power BI & ML experienced all nice to haves

Salary - Pays £80k-£100k along with an extensive benefits package

Hybrid working - 3-days a week required in Central London

To be considered, you must be UK based and sadly sponsorship isn't available.

Digital Data & Insights Lead - SQL, GA4, GTM, Firebase