Columbia records are looking for a first in class Digital innovator to join their senior management team to shape the Labels digital strategy. Columbia has an exciting roster ranging from developing, breaking to superstar artists allowing us the opportunity to implement a wide range of creative across campaigns Will be responsible for developing the strategy for digital marketing and leading a team of talent individuals to to drive our artists and campaigns forward in the digital space, through innovation, trends, best practice and a deep understanding of the digital landscape.Collaborating with the wider team to deliver the digital strategy of the Artists story including but not exclusively

Brand Positioning Influencer Marketing Data and Analytics Media Buying Digital Innovation and New Platform opportunities

What you'll do

Lead with the marketing team, management and artist to develop the positioning and branding of a project and how that translates online Lead with the artist and social media teams (both internal and external) to deliver comms schedules and clear social media roll outplans Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms. Oversee and implement all influencer marketing campaigns at the label, working to identify the best partnerships and new ways of marketing our records Use analytics and work with the Analytic teams to help better understand the performance of our records and unearth new opportunities Work with the marketing team to implement paid media campaigns and ensure bestpractice and optimisation Identify new and external opportunities for artist promotion outside of traditional digital marketing activities. Drive innovation at the label and adoption of new platforms and strategies Monitoring and understanding of digital impact on the Streams and Revenue, optimizing as we go Develop and guide the digital marketing team so the team is consistently delivering best in class campaigns

Who you are

An experienced, commercially focused digital marketing lead with proven experience at this level A leader – lead and manage the digital and social teams. Must have experience of running a department and scaling capability within a team An excellent communicator (both verbal and written) with the ability to present clearly and passionately to a broad range of stakeholders (internal and external) A strong people manager who is able to inspire and engage their team to perform at their best and develop their digital skills Strong critical reasoning/analytical skills Broad thinker – bring creative solutions to commercial questions Collaborative – must be a team player and a strong influencer able to drive cross functional work across the business Results and delivery oriented – must be comfortable working in a goal driven environment and be accountable for delivery Passionate about music and with a deep understanding of digital culture Resilient, with the ability to work under pressure and in a dynamic environment Digital & tech fluent – curious and excited about new technology and platforms that can help our artists communicate with and expand their audiences.

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