Digital Growth & CRM Manager

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Job Title:Digital Growth & CRM Manager

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Location:Dudley, West Midlands
Salary:£36,000 per annum,
Hours:37.5 hours per week, between 8.00am - 6.00pm
Contract:Full-time, permanent
Black Country Living Museum is seeking a Digital Growth & CRM Manager to lead the Museums digital performance and online revenue growth
Recognised as Large Visitor Attraction of the Year by VisitEngland, Black Country Living Museum welcomes hundreds of thousands of visitors each year to experience the regions rich industrial and social heritage
This position will play the leading role in ensuring our digital channels help more people discover, engage with and visit the Museum. You will lead the development of our website performance, search visibility, paid media activity and CRM marketing, helping connect audiences with the stories, people and places that make the Black Country unique.
What will you be doing?
You will take ownership of the Museums digital growth and ensure our online platforms deliver strong performance and conversion.
What are we looking for?
We are looking for a commercially minded digital specialist who thrives on using data to improve performance and drive results.
Who are we?
We are an award-winning 29-acre open-air museum, celebrating our 50thanniversary in 2028. We champion the Black Country, celebrate its people and communities and share our distinctive heritage and heritage, creating pride today and possibility for the future.
Why join us?
Black Country Living Museum tells the story of one of Britains most influential regions through immersive experiences, historic buildings and a vibrant programme of events.
As VisitEnglands Large Visitor Attraction of the Year, the Museum continues to grow its reach and ambition - championing the Black Country, celebrating its people and communities, and sharing the regions distinctive heritage with new audiences.
Youll be joining a collaborative and ambitious team with the opportunity to shape how hundreds of thousands of people discover and engage with the Museum online each year.
What can you expect? What are you waiting for?Begin your Black Country Journey now and apply using your most up-to-date CV.
BCLM is an equal opportunities employer committed to fostering an inclusive and diverse environment that celebrates the richness of the human experience.We are dedicated to eliminating bias and discrimination at every stage and encourage applicants to get in touch should they require reasonable adjustments during the interview process. We welcome applications from underrepresented groups and believe in providing equal opportunities for all qualified candidates.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who may be at risk of harm.
Closingdate:10thApril 2026
Interviews are expected to take place from 17thApril 2026; adjustments will be made should successful candidates be unable to attend.
As we say in the Black Country, tara-a-bit! xbpsjku
You may have experience of the following: Digital Marketing Manager, Digital Performance Manager, Digital Acquisition Manager, CRM Manager, Customer Engagement Manager, Digital Conversion Manager, Growth Marketing Manager, Digital Optimisation Manager, Ecommerce Growth Manager, Online Revenue Manager, Digital Strategy Manager, Paid Media Manager, and Marketing Automation Manager.
REF-227 433
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Location:
Birmingham
Job Type:
PartTime
Category:
Information Technology

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