Digital Marketing Content Manager

New Yesterday

About the role
We are looking for a Digital Marketing Content Manager who can bring strong SEO knowledge together with a good understanding of brand storytelling in the fashion and retail world. This is a role for someone who enjoys working with content, understands how customers discover products online, and can help shape how the brand is found and experienced across all organic channels.
Key Responsibilities SEO Leadership * Lead the SEO strategy across product, category and editorial content * Oversee all SEO requirements related to the migration from Hybris to Shopify * Protect rankings, traffic and organic revenue during and after the migration * Monitor organic performance and identify opportunities for improvement Content Development * Create and manage an SEO led content plan that supports brand storytelling and commercial goals * Guide the production of onsite and blog content to ensure clarity, relevance and consistency * Use performance insights to optimise content across key customer touchpoints Modern Search and LLM Readiness * Develop content structures that support visibility in AI and LLM powered search environments * Work with creators and internal teams to produce accurate and structured content suitable for new discovery behaviours Digital PR * Support digital PR activity that enhances brand authority and organic growth * Collaborate with the Brand PR team to align key stories and campaigns Cross Functional Collaboration * Partner with Brand, PR, Influencer and Content teams to maintain consistent tone of voice * Manage agency partners and ensure output meets quality and performance expectations
Experience and Skills * Background in fashion, retail or a consumer brand environment * Strong understanding of SEO, including content optimisation and keyword strategy * Ability to translate data insights into meaningful content actions * Experience working with PR, creator and content teams * Strong organisation and project management skills * Knowledge of digital PR or LLM content is beneficial but not essential
Benefits
* Product allowance * Hybrid working pattern with three days per week in the office * Summer Friday early finishes across July and August * A day off for your birthday * 25 days holiday plus bank holidays * Two weeks per year work from anywhere * Workplace nursery salary sacrifice scheme * Wellbeing support including Retail Trust, coaching and wellbeing apps * Career development allowance * Private health care and dental care * Regular social events organised by the internal wellbeing group
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Location:
Hammersmith, London
Salary:
£40,000 - £48,000 /annum
Job Type:
FullTime
Category:
Arts/Graphic Design

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