Digital Marketing Executive

New Yesterday

Digital Marketer
Location: UK (primarily on-site, Grimsby)
Salary: £40,000-£45,000
Type: Full-time, Permanent

The Opportunity

We are working confidentially with a growing UK B2B manufacturing business operating within the packaging sector. The company is entering an ambitious phase of growth and is refocusing its marketing efforts on new customer acquisition through clear, campaign-led execution.

This newly defined role has been created to turn strategy into action. It is a hands-on Digital Marketing position for someone who enjoys delivery, ownership, and measurable commercial impact.

You will be responsible for executing digital campaigns, improving website conversion, and generating high-quality enquiries from priority customer segments. This role suits someone who wants to focus on doing, testing, and improving, rather than people management or high-level strategy setting.

This is a UK-based, in-house role. Applicants must have the right to work in the UK. The position is predominantly office-based in Grimsby (circa 70%), working closely with the wider business.

Key Responsibilities

Execute customer-segment-led digital campaigns from brief through to delivery
Generate meaningful B2B enquiries through targeted digital activity and content
Build and optimise landing pages, emails, and campaign assets, including email journeys
Improve website clarity, calls-to-action, and enquiry conversion rates
Create practical, commercially focused content that supports campaigns and sales activity
Track enquiry sources, campaign performance, and conversion metrics
Use data and insight to refine, scale, or stop activity
Own paid media performance, working with external partners where requiredThis Role Is Not

A brand-led or social media-first role
A strategy-only position
A role focused on day-to-day agency managementThis is an execution-focused role with clear commercial impact.

Requirements

Hands-on digital marketing experience within a UK B2B environment
(manufacturing or industrial experience is advantageous)
Proven experience generating demand and enquiries — not just producing activity
Comfortable working across website, email, CRM, and social channels
Commercially minded, with a focus on lead quality, pipeline, and outcomes
Practical, self-directed, and confident working within a lean teamYou'll Succeed in This Role If You

Take ownership and follow things through
Care more about outcomes than outputs
Focus on generating real, commercially valuable enquiries
Prefer simple, effective solutions over unnecessary complexity
Maintain momentum by testing, learning, and improving continuouslyBenefits

A business where people who enjoy getting things done thrive
A culture that values progress over polish
A small, focused marketing function with real autonomy
Direct access to decision-makers and senior leadership
Clear direction — strategy is set, expectations are defined
A genuine opportunity to make a visible impact on business growth
Company-wide profit share aligned to performance and growth
£40,000 - £45,000 IND25
Apply
Location:
Grimsby
Salary:
£40,000 - £45,000 /annum
Job Type:
FullTime
Category:
Consulting

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