Digital Marketing Officer

2 Days Old

Digital Marketing Officer - Paid Search

Location: Wakefield (hybrid working may be available)
Salary: £32,000 to £33,500
Contract Type: Permanent
Hours: 37 hours per week

Role Overview

An exciting opportunity has arisen for a results-driven Digital Marketing Officer specialising in Paid Search to join a forward-thinking organisation. This role focuses on planning, delivering and optimising paid search campaigns to increase visibility, drive traffic and achieve conversion goals.
You will play a key role in managing PPC campaigns, analysing performance data and ensuring activity aligns with wider marketing and organisational objectives.

Key Responsibilities

Plan, deliver and manage paid search (PPC) campaigns across platforms such as Google Ads and Microsoft Advertising
Undertake keyword research, competitor analysis and audience targeting to maximise campaign effectiveness
Monitor, analyse and report on campaign performance using analytics tools (e.g. Google Analytics)
Optimise campaigns through A/B testing, bid adjustments and continuous performance improvements
Manage budgets effectively to ensure maximum return on investment (ROI)
Collaborate with internal teams to align paid search activity with wider marketing campaigns and objectives
Produ...
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Location:
Wakefield
Salary:
£30,000
Job Type:
FullTime
Category:
Advertising, Marketing & PR

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