Key responsibilities:

Responsible for the overallSingapore digital traffic and sales / revenue growth. Able to define keysuccess factors and performance metrics for all activities and analyse resultsin the context of driving overall business KPIs. Strategize and design digitalmarketing roadmaps and key digital campaigns (e.g. double-digit festivals) accountingfor Social, SEM, SEO. Formulate mid-term, seasonal,monthly and weekly plans and strategies to achieve performance marketing KPIs. Briefing creative requirements forpaid media campaigns on (Facebook, Instagram, TikTok, etc,.). Coordinate with agencies andinternal teams to ensure proper execution of paid media always-on and strategiccampaigns. Preparing budgets and media briefsto agencies. Assist in managing and optimizingaffiliate partnerships to drive revenue growth. Support recruitment of newaffiliates and maintaining relationships with existing partners. Tracking and reporting of campaignperformance across all paid media and performance marketing platforms. Monitor and analyze keyperformance metrics (CTR, CPC, ROAS, conversion rates), and provide learningsand insights for optimization. Analyse, review & reporting ofchannel performance, while leading initiatives to build and champion globalbest practices. Be part of the process to strictlyadhere to online creative guidelines. Build, enhance and translate our brandidentity to digestible consumer fronting content. Work with cross-functional teamsto align paid media strategies with broader business objectives.

Requirements:

3-5 years of experience in paidmedia, digital marketing, or performance marketing. Proficiency in Google Ads, MetaAds Manager, TikTok Ads Manager, Affiliate Platforms. Strong analytical skills and abilityto interpret campaign data. Familiarity with tracking toolssuch as Google Analytics. Multi-tasker who can managemultiple projects simultaneously with strong project management capabilities ina fast-paced environment. Strong outcome-based,result-oriented mindset Analytical mindset with acuriosity to glean insights from data & translate into actionable plans Resourceful with problem solvingattitude, and an affinity to challenge status quo and find solutions withinoperating constraints. Team player with a can-do attitudewho enjoy working in a fast-paced environment Excellent communication andcollaboration skills, with the ability to work cross-functionally and withexternal partners Attention to detail with goodlevels of accuracy Microsoft software [Excel,PowerPoint, Word], Google Analytics

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