Job Title: Digital Marketing Specialist (PPC, SEO & Paid Social) Part TimeJob type:Part-timeSalary:Competitive (dependent on experience)Reports to:Head of MarketingAbout the RoleWe are seeking a results-drivenDigital Marketing Specialistwith strong experience acrossPPC, SEO and Paid Socialto join our marketing team. This part-time role involves managing paid campaigns across Google Ads, Meta Ads and Reddit Ads, as well as supporting SEO performance through technical audits, on-page optimisation and data-driven insights.The ideal candidate will bring35 years of experiencein a similar digital marketing role, with proven ability to deliver strong campaign results and actionable performance analysis.Key Responsibilities:Paid Search (PPC)Manage and optimise Google Ads campaigns across Search, Display and Performance Max.Conduct keyword research and refine targeting and bidding strategies.Test and improve ad copy and landing pages.Monitor campaign budgets and performance.Paid SocialBuild and manage campaigns across Facebook and Instagram using Meta Ads Manager.Leverage retargeting and lookalike audiences to meet campaign goals.Run A/B tests to refine messaging and creative.Support additional paid activity on Reddit Ads and other platforms where required.SEOSupport SEO activity aligned to organisational goals.Carry out technical SEO audits and recommend improvements.Optimise metadata, internal linking and on-page content.Assist with keyword planning and competitor analysis.Analytics & ReportingCreate performance dashboards and reports using GA4 and Looker Studio.Track conversions and user behaviour across digital channels.Analyse results to identify opportunities and performance issues.Present insights to stakeholders in a clear, actionable format.Requirements35 years experiencein PPC, SEO and/or Paid Social within a digital marketing role.Strong experience withGoogle AdsandMeta Ads Manager.Familiarity with Reddit Ads or willingness to learn.Solid understanding of SEO principles and website optimisation.Confident usingGA4, Looker Studio and Google Tag Manager.Google Analytics (GA4) training or certification is desired.Strong analytical skills with the ability to interpret data effectively.Excellent written communication and attention to detail.Able to manage multiple projects in a fast-paced environment.Experience within the education sector is useful but not essential.What We OfferA supportive and collaborative working environment.Competitive salary and benefits package.Well-being perks and additional holiday entitlement with service.Opportunity to contribute to meaningful work that supports positive learning outcomes.Free parking.To apply please send over your CV to Jack @ Pybus RecruitmentJBRP1_UKTJ