Job Title: Digital Marketing Specialist (PPC, SEO & Paid Social) Part Time

Job type:Part-time
Salary:Competitive (dependent on experience)
Reports to:Head of Marketing

About the Role

We are seeking a results-drivenDigital Marketing Specialistwith strong experience acrossPPC, SEO and Paid Socialto join our marketing team. This part-time role involves managing paid campaigns across Google Ads, Meta Ads and Reddit Ads, as well as supporting SEO performance through technical audits, on-page optimisation and data-driven insights.

The ideal candidate will bring35 years of experiencein a similar digital marketing role, with proven ability to deliver strong campaign results and actionable performance analysis.

Key Responsibilities:

Paid Search (PPC)

• Manage and optimise Google Ads campaigns across Search, Display and Performance Max.
• Conduct keyword research and refine targeting and bidding strategies.
• Test and improve ad copy and landing pages.
• Monitor campaign budgets and performance.

Paid Social

• Build and manage campaigns across Facebook and Instagram using Meta Ads Manager.
• Leverage retargeting and lookalike audiences to meet campaign goals.
• Run A/B tests to refine messaging and creative.
• Support additional paid activity on Reddit Ads and other platforms where required.

SEO

• Support SEO activity aligned to organisational goals.
• Carry out technical SEO audits and recommend improvements.
• Optimise metadata, internal linking and on-page content.
• Assist with keyword planning and competitor analysis.

Analytics & Reporting

• Create performance dashboards and reports using GA4 and Looker Studio.
• Track conversions and user behaviour across digital channels.
• Analyse results to identify opportunities and performance issues.
• Present insights to stakeholders in a clear, actionable format.

Requirements

• 35 years experiencein PPC, SEO and/or Paid Social within a digital marketing role.
• Strong experience withGoogle AdsandMeta Ads Manager.
• Familiarity with Reddit Ads or willingness to learn.
• Solid understanding of SEO principles and website optimisation.
• Confident usingGA4, Looker Studio and Google Tag Manager.
• Google Analytics (GA4) training or certification is desired.
• Strong analytical skills with the ability to interpret data effectively.
• Excellent written communication and attention to detail.
• Able to manage multiple projects in a fast-paced environment.
• Experience within the education sector is useful but not essential.

What We Offer

• A supportive and collaborative working environment.
• Competitive salary and benefits package.
• Well-being perks and additional holiday entitlement with service.
• Opportunity to contribute to meaningful work that supports positive learning outcomes.
• Free parking.

To apply please send over your CV to Jack @ Pybus Recruitment

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