E-bike Sales Director, UK (B2B)

New Today

Reports to: Founder & CEO Location: London Scope: United Kingdom About Leon Cycle Leon Cycle was founded in Germany in 2014 and has grown into a global e-mobility group with operations across Europe, North America, Australia, and Asia. We design, manufacture, and sell e-bikes and light electric vehicles through dealer networks and key retail accounts. Our core brands include NCM and ET,Cycle, alongside new mobility products for urban and professional use cases. London serves as our global headquarters, providing centralized support in HR, finance, supply chain, marketing, IT, and retail strategy. Role Overview We are appointing a Sales Director, UK (B2B) to lead and grow our dealer and key account business within the UK market. This is a pure B2B sales leadership role, fully focused on revenue growth, dealer development, and key account management. All operational and back-office functions are supported by the London HQ. This role IS
A senior UK-focused B2B sales leadership position Fully responsible for dealer and key account sales in the UK Accountable for revenue growth and sales execution
This role IS NOT
Responsible for HR, finance, warehouse, or logistics operations Responsible for retail store management or retail P&L
Key Responsibilities Dealer & Channel Development (UK)
Build, manage, and expand dealer networks across the UK Recruit, lead, and coach UK-based Business Development Managers Define dealer strategy, pricing frameworks, and annual sales targets Drive dealer onboarding, performance, and long-term partnerships
Key Account Management
Develop and manage Key Account relationships with UK retail chains and strategic partners Lead commercial negotiations, volume programs, and promotional plans Coordinate closely with HQ on product planning and demand forecasting
Sales Strategy & Execution
Own UK B2B sales targets and revenue performance Provide accurate forecasts, pipeline updates, and market feedback to HQ Align UK sales execution with global brand and product strategy
Cross-Functional Collaboration
Work closely with London-based teams (marketing, supply chain, finance, HR, IT) Ensure smooth coordination between UK sales execution and HQ support functions Support the launch of new products and mobility categories in the UK
Preferred Experience & Profile
10–15+ years of B2B sales leadership experience Strong background in Dealer network development and Key Account / retail chain management Proven track record in the UK market Commercially sharp, execution-focused, and accountable Comfortable working in a fast-moving, founder-led organization
Why This Role
Based at the global headquarters in London Clear scope: UK only, sales only Strong HQ support with clear decision-making structure
#J-18808-Ljbffr
Apply
Location:
Greater London
Job Type:
FullTime

We found some similar jobs based on your search