Role details

• Location: London

• Reporting to: Ecommerce Director

• Contract: Full time, 5 days per week

• Working pattern: Hybrid working supported, with a minimum of 3 days per week in the London office

About the role

This role is a maternity cover for approximately 12 months. The Ecommerce Manager is responsible for the day-to-day trading, optimisation and performance of Susanne Kaufmann’s B2C ecommerce platforms, ensuring a best-in-class customer experience and strong commercial outcomes across core markets. The focus is on hands-on trading, performance optimisation and cross-functional delivery, working closely with Marketing, CRM, Copy and Product teams under the direction of the Ecommerce Director.

Key responsibilities

Ecommerce trading & performance

• Own the day-to-day management of the B2C ecommerce websites (German and English), including product uploads, launches and promotions.
• Deliver against B2C sales targets through effective trading, merchandising and optimisation.
• Monitor, analyse and report on sales, conversion, traffic and customer behaviour.
• Translate performance data into actionable insights to inform trading decisions and longer-term improvements.
• Proactively identify opportunities to drive revenue, conversion and AOV based on real-time data and market trends.

Customer experience & UX optimisation

• Recommend and implement UX and design improvements to enhance the customer journey and conversion rates.
• Use analytics, user behaviour tools and customer insight to inform site improvements.
• Partner with Marketing and Creative teams to ensure site content aligns with brand campaigns, launches and tone of voice.

Content, product & CRM collaboration

• Coordinate closely with Copywriters to ensure accurate, compelling and on-brand website copy.
• Partner with Product Development to ensure product pages reflect accurate product information, ingredients and usage guidance.
• Work closely with the CRM Manager to align ecommerce and CRM strategies, sharing insights to inform segmentation and targeting.
• Support on-site personalisation tools to deliver tailored content and customer experiences.

Technical & platform management

• Provide functional oversight of the ecommerce platform (Shopify).
• Act as the primary day-to-day contact for the web development agency.
• Project manage web development initiatives from briefing through to testing and delivery, under the guidance of the Ecommerce Director.
• Provide technical oversight for B2B websites where required.

Market awareness & continuous improvement

• Stay informed on ecommerce trends, tools and best practices.
• Bring forward ideas to improve performance, efficiency and customer engagement.
• Contribute to the ongoing evolution of the ecommerce operating model.

What we are looking for

Experience & background

• Strong experience in an ecommerce or digital trading role.
• Proven hands-on experience managing B2C ecommerce websites.
• Strong experience with Shopify (essential).
• Experience working in a premium, beauty or consumer brand environment preferred.

Skills & capabilities

• Strong commercial and analytical capability with a data-led mindset.
• Confident using ecommerce analytics and user behaviour tools (e.g. ContentSquare, Hotjar).
• Highly organised, detail-oriented and delivery-focused.
• Comfortable managing multiple stakeholders and priorities.
• Strong communication skills and a collaborative working style.

Ways of working

• Hands-on, pragmatic and results-driven.
• Curious, proactive and comfortable operating in a fast-paced environment.
• Collaborative and open to challenge and continuous improvement.
• Aligned with Susanne Kaufmann’s premium brand standards, sustainability values and customer-first mindset.