Ecommerce Manager

Location: Hemel Hempstead/Hybrid (must be commutable)

Salary: £45-£55k (DOE)

FMCG | High-Growth Consumer Brand | Commercially Driven

We’re partnering with an ambitious, scaling FMCG brand seeking a commercially astute Ecommerce Manager to take full ownership of their DTC performance.

This is a high-impact role for someone who thrives on accountability, understands digital trading levers, and knows how to convert data into commercial growth.

Revenue & Commercial Performance Leadership

• Take full ownership of daily, weekly and monthly ecommerce revenue performance
• Actively manage key KPIs including conversion rate, AOV, margin and return rate
• Build and execute the ecommerce trading calendar across launches, campaigns and peak periods
• Align on-site trading with stock position, commercial targets and promotional strategy
• Quickly identify underperformance and implement corrective actions
• Deliver clear reporting with actionable commercial insights

Customer Journey & Optimisation Strategy

• Lead and execute the CRO roadmap
• Analyse user behaviour including funnels, drop-offs, device performance and paths to purchase
• Identify and prioritise improvements across listing pages, product pages, navigation and checkout
• Collaborate with UX and technical teams to implement structured testing
• Track performance impact of tests and continuously refine optimisation plans

On-Site Commercial Execution & Merchandising

• Own product merchandising rules, sorting logic and promotional mechanics
• Maintain product data accuracy across pricing, attributes and availability
• Analyse product and category performance including sell-through, returns and margin contribution
• Use trading insights to influence product positioning and promotional direction
• Ensure the site remains commercially sharp, performance-led and conversion focused

Paid Media & Platform Growth

• Manage and optimise Google Ads activity with a strong focus on ROAS and profitability
• Partner with agencies where required while retaining performance ownership
• Own Shopify performance and identify opportunities to enhance functionality and UX
• Drive platform improvements that directly impact revenue and conversion

What You’ll Bring

• Strong ecommerce trading experience within FMCG, DTC or consumer brands
• Hands-on Shopify expertise
• Proven experience managing and optimising Google Ads
• Commercial awareness — confident managing margin, stock flow and promotional impact
• Analytical mindset with strong GA4 and reporting capability
• Demonstrated success delivering CRO improvements
• Comfortable operating in a fast-paced, growth-oriented environment