Event Sales Director

13 Days Old

Overview Reporting to the Managing Director, the Event Sales Director is responsible for driving commercial success across a varied events portfolio spanning B2B and B2C summits, consumer festivals and awards programmes. This senior commercial role will oversee all event-related revenue generation, developing strategic partnerships, sponsorships, and ticketed sales opportunities that align with the values of this purpose-driven organisation. The successful candidate will be ambitious, results-driven, and highly connected with deep experience in securing and growing high-value event partnerships. Base pay range Direct message the job poster from Inspiring Search Responsibilities
Identify and convert new commercial opportunities through proactive outreach and relationship building with senior decision-makers across all industries Develop and deliver multi-channel sales plans to drive B2B and B2C sponsorship Work within a high-performing sales team to achieve clear KPIs and individual sales targets Create compelling, insight-led event sales proposals that align with brand objectives and audience insights Collaborate closely with Events, Marketing, Partnerships, and Editorial teams to ensure seamless delivery and exceptional partner experience Accurately forecast and report on event revenue performance, pipeline development, and commercial trends Represent the brand at industry events, networking forums, and internal gatherings to elevate brand visibility and generate new opportunities Monitor and analyse market trends, competitor activity, and audience data to inform strategy and drive innovation across the events portfolio Support the upskilling and development of colleagues by sharing sales best practices, market insights, and partnership expertise
General Responsibilities
Undertake any additional duties as reasonably directed by Management Adhere to company practices and procedures Promote collaboration and communication across teams and departments Represent the organisation with professionalism and integrity in all external interactions
Person Specification Experience and Skills:
10–12+ years’ experience in sponsorship and event sales, with a proven track record of exceeding commercial targets Strong network of senior decision-makers across relevant sectors Expertise in building multi-platform event partnerships, awards sponsorships, and delegate or ticketed revenue streams Excellent negotiation, presentation, and relationship management skills Deep understanding of the B2B and B2C events and media landscape, with an ability to identify and act on emerging trends Strong financial acumen with experience in forecasting, budgeting, and commercial reporting Proficient in Canva, Salesforce (or similar CRM), Excel, and presentation tools Confident and credible representative of the brand at senior level
Attributes
Strategic and entrepreneurial thinker with a hands-on approach Highly organised, commercially astute, and results-focused Ambitious, proactive, and tenacious in pursuit of new opportunities Creative problem-solver with a passion for delivering exceptional partner experiences Positive and purpose driven and aligned with the brand’s values and mission
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Events Services and Professional Training and Coaching
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Location:
Farringdon
Job Type:
FullTime

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