Events Sales Manager We are working on behalf of a prestigious 5-star luxury hotel in Watford to recruit an experienced and commercially focused Events Sales Manager . This is an excellent opportunity for a proven events sales professional to join a high-end hospitality environment, driving revenue across meetings, conferences, weddings, and bespoke events. The role suits someone who thrives in a luxury setting, enjoys building strong client relationships, and has a strong track record of converting event business. Key Responsibilities Sales & Business Development Proactively manage and convert inbound and outbound event enquiries across corporate, social, and wedding markets

Drive revenue growth through effective upselling, cross-selling, and negotiation of rates and packages

Build and maintain a strong sales pipeline to consistently meet and exceed revenue targets

Prepare tailored proposals, contracts, and quotations aligned with the hotels luxury positioning

Client Management Act as the main point of contact for clients from enquiry through to event handover

Conduct professional site inspections and client show rounds

Build long-term relationships with corporate clients, agencies, wedding planners, and local partners

Ensure an exceptional client journey and high levels of repeat business

Internal Collaboration Work closely with Events Operations, Food & Beverage, Finance, and Front Office teams to ensure seamless event delivery

Accurately record all event details within the hotels CRM and event management systems

Support the delivery of VIP, high-profile, and complex events where required

Market & Brand Representation Identify new business opportunities and market trends within the events and hospitality sector

Represent the hotel at networking events, trade shows, and client functions

Uphold brand standards and ensure all client interactions reflect a 5-star experience

Candidate Profile Proven experience in an events sales or meetings & events role within a 4 or 5-star hotel or luxury venue

Demonstrated success in achieving and exceeding sales targets

Strong commercial awareness and negotiation skills

Excellent communication, presentation, and relationship-building abilities

Highly organised with strong attention to detail

Confident using CRM and event management systems

Flexible to work occasional evenings and weekends as required by the role

Whats On Offer Competitive salary with performance-related bonus or commission

Opportunity to work within a renowned luxury hotel environment

Career progression within a high-profile hospitality brand

Attractive employee benefits package

Interested? If you are an experienced Events Sales professional looking to take the next step in a luxury hotel environment, we would be delighted to discuss this opportunity with you. Please apply with your CV, and a member of our recruitment team will be in touch to provide further details.

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