Field Sales Engineer - Industrial Automation

Location: Coventry (Field-based - Midlands & UK-wide travel) Employment Type: Permanent, Full-time

The Opportunity

I'm currently working with a well-established and growing industrial automation specialist that is looking to appoint an experienced Field Sales Engineer to cover the Midlands region, with Coventry as the base location.

This role would suit a commercially driven sales professional with a strong technical background in industrial automation, who enjoys face-to-face customer engagement and consultative, solution-led selling.

The Role

As Field Sales Engineer, you will be responsible for developing and managing customer relationships across the Midlands and wider UK, providing technical sales support and delivering tailored automation solutions.

Key responsibilities include:

Managing and growing a portfolio of industrial customers through field-based sales activity

Identifying and developing new business opportunities within manufacturing and process industries

Selling industrial automation solutions and components, including PLCs, HMIs, drives, servo systems, inverters, and control hardware

Conducting site visits, technical consultations, and solution presentations

Managing the full sales cycle from enquiry through to order and after-sales support

Working closely with internal engineering, service, and operations teams to ensure a high level of customer satisfaction

Maintaining accurate CRM records, forecasts, and sales activity reporting

About You

To be successful in this role, you will ideally have:

Proven experience in field sales or technical sales within industrial automation

Strong working knowledge of automation hardware and systems (PLC, HMI, drives, motors, control panels)

A consultative, relationship-focused approach to sales

Experience selling into manufacturing environments (automotive, food & beverage, packaging, logistics, or similar)

The ability to manage a sales territory autonomously

Strong communication, negotiation, and presentation skills

A full UK driving licence

What's on Offer

A permanent, field-based role within a growing industrial automation business

Long-term career progression and development opportunities

Autonomy and trust, supported by an experienced leadership team

A collaborative and commercially focused working environment

WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy