Field Sales Manager

Location: London / Reading (Field-based)

Salary: £40k–£50k DOE (£70k–£80k OTE)

Working hours: Full-time | Permanent (Friday–Tuesday)

The Company:

Our client is a rapidly scaling consumer-focused pet food brand, operating within a high-growth direct-to-consumer market.

With significant expansion over recent years and ambitious plans ahead, the business has built a strong reputation for delivering high-quality products through engaging, in-person customer experiences. Their field sales channel has grown substantially and continues to be a key driver of revenue.

Following continued growth, they are now looking to strengthen their Field Sales team with the addition of a Field Sales Manager.

The Role:

As a Field Sales Manager, you will lead from the front in a highly dynamic, event-based sales environment. You’ll be responsible for driving performance at field events, managing and coaching Brand Ambassadors, and owning weekly sales results.

This is a hands-on leadership role where you will balance personal sales performance with team development, ensuring high standards are maintained across all activities.

There is a clear and fast-paced progression pathway, with high performers having the opportunity to step into more senior roles within a short timeframe.

Key Responsibilities:

• Lead from the front at field events, driving customer engagement and conversions
• Support the recruitment, onboarding, and development of Brand Ambassadors
• Monitor KPIs and performance metrics, using data to improve results
• Refine sales messaging and optimise conversion rates
• Manage event logistics, stock, and operational execution
• Motivate and inspire the team to consistently exceed targets
• Ensure high standards across all customer interactions and brand representation
• Adapt quickly to changing environments and event requirements

Person Specification:

Essential:

• Proven experience in a sales or field-based role, ideally with leadership responsibilities
• Strong track record of achieving or exceeding sales targets
• Confident communicator with the ability to influence and engage customers and teams
• Highly organised with strong attention to detail
• Data-driven mindset with the ability to analyse performance and drive improvements
• Full UK driving licence and access to your own vehicle
• Willingness to work weekends (typically 3 out of 4 per month)

Desirable:

• Experience in event sales, brand activation, or experiential marketing
• Previous experience managing or coaching a team
• Strong Excel or spreadsheet skills for tracking and reporting
• Entrepreneurial mindset with a proactive approach to problem-solving

Remuneration and Benefits:

• Competitive base salary with strong OTE potential
• Life assurance and critical illness cover
• 33 days holiday (including bank holidays)
• Company pension scheme
• Regular team socials and charity initiatives
• Ongoing training and development opportunities
• Additional perks within a fast-growing, dynamic business

Why This Role?:

This is a fantastic opportunity to join a high-growth business at an exciting stage of its journey. You’ll play a key role in driving field sales performance while developing your leadership skills in a fast-paced, results-driven environment.

With clear progression opportunities and strong earning potential, this role is ideal for ambitious individuals looking to accelerate their career.

Apply now or get in touch with Geo for a confidential discussion!