Company Description:

Join the UK subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories: nicotine and energy pouches. 

We’re building high-performing retail clusters across key metropolitan areas—and we’re looking for a Field Sales Representative to work alongside our London Sales Manager and make our brands stand out where it matters: in-store.

Role Description – Sales & Merchandising (Independent & Convenience Channel):

Territory-Based in London, Full-Time. This role is all about execution, relationships, and driving sales through great in-store performance.

What You’ll Do:

Maintain presence and build relationships.

Regularly visit a defined group of existing stores, building strong relationships with managers and staff and becoming their trusted point of contact.

Keep products selling and drive re-orders

Drive reorders for our brand, maintain stock levels across the entire product range, and prevent out-of-stocks.

Improve rate of sale (ROS)

Increase sales through better placement, visibility, by managing in-store promotions and in-store engagement.

Execute with merchandising excellence

Ensure strong shelf presence, correct facings, and impactful secondary placements.

Be the voice of the field

Share clear feedback on performance, competitor activity, improvement opportunities.

Traits, Skills & Experience:

People-first communicator - You love to connect with people—it gives you and them good feelings. You are perceived as a kind person; you manage conflicts in a positive way.

Consistent, resilient and reliable - You show up, follow through, and take pride in doing the basics exceptionally well—every store, every visit. You are comfortable working independently, managing your time and priorities effectively.

Driving licence and experience with driving in London

Positive and proactive

You don’t overthink things, you notice what others miss—and you fix it with a solutions mindset and keep momentum high in the field.

Relevant experience

·       Experience in field sales or in-store sales, merchandising, or other directly customer-facing roles

·       Experience in convenience, independent retail is a strong plus

·       Understanding of how in-store execution drives sales

What We Offer:

An entrepreneurial business with the backing of a large, established international group 

A friendly and supportive team and an inclusive culture

A competitive package for the right candidate

Training and growth opportunities as the business scales