General Manager- The Warehouse- Villa Park- Up to £65k
The Warehouse is Aston Villa’s brand-new, purpose‑built live events venue located alongside the iconic Villa Park. Designed as a dynamic, multi‑format destination, the venue will host concerts, comedy, theatre, conferences, exhibitions, private events and matchday activations. Opening Spring 2026, The Warehouse will flex to accommodate up to 3,500 standing guests as well as seated performances, corporate dinners, awards ceremonies and large‑scale fan experiences — positioning it as one of the Midlands’ most exciting live entertainment destinations.
ROLE PURPOSE
As General Manager – Food & Beverage, you will be the strategic and operational leader of the entire F&B programme at The Warehouse. From pre‑opening mobilisation through to long‑term performance, you will shape a hospitality experience that is commercially exceptional, operationally seamless and guest‑first in every detail. You will set the tone for a culture built on teamwork, accountability and delivering memorable experiences — ensuring F&B is a driving force behind the venue’s reputation and financial success.
Key Responsibilities
Strategic Leadership & Mobilisation
Lead the full F&B mobilisation plan for a complex, multi‑format venue.
Design and implement a scalable, event‑led operating model that flexes across concerts, conferences, corporate hospitality and matchday activations.
Create intuitive, high‑impact guest journeys across bars, concessions, premium areas and hospitality spaces.
Partner closely with operations, security, technical production, promoters and commercial teams to ensure seamless event delivery.
Embed Levy standards, service philosophy and performance culture from day one.
Commercial & Financial Ownership
Own and deliver the full F&B P&L, driving sustainable revenue growth and margin performance.
Develop data‑led pricing, product mix and event‑specific commercial strategies.
Maximise revenue per head through premiumisation, innovation and operational efficiency.
Lead supplier partnerships, procurement strategy and cost control.
Identify new revenue streams and activation opportunities aligned with the venue brand.
Operational Excellence & Experience
Deliver high‑volume, high‑energy service while maintaining premium quality standards.
Champion throughput optimisation, queue management and service innovation.Oversee stock integrity, cellar management, dispense quality and compliance systems.
Lead premium hospitality catering standards across VIP, corporate and bespoke events.
Drive continuous improvement through insight, guest feedback and performance data.
People & Culture Leadership
Build, inspire and develop a high‑performing F&B leadership team.
Recruit and onboard a diverse workforce aligned with Levy values.
Create a culture of inclusion, accountability and recognition.
Invest in training, coaching and leadership development pathways.
Drive engagement, retention and succession planning.
Compliance, Safety & Sustainability
Ensure full compliance with UK food safety, licensing and health & safety legislation.
Partner with venue and security teams to deliver safe, secure event operations.
Lead sustainability initiatives focused on waste reduction, responsible sourcing and environmental impact.
Maintain audit‑ready standards at all times.
Partnerships & Brand Engagement
Collaborate with commercial, marketing and digital teams to enhance the guest offer.
Create tailored F&B packages for promoters, corporate clients and private events.
Build strong relationships with stakeholders, partners and suppliers.
Position F&B as a core driver of The Warehouse’s brand identity and guest loyalty.
KEY PERFORMANCE INDICATORS
Revenue per head & total F&B revenue
Gross profit margin & cost control
Guest satisfaction & NPS
Throughput efficiency & queue times
Audit & compliance scores
Team engagement, retention & training completion
Sustainability and waste metrics
What You’ll Get In Return
Competitive salary with bonus and full company benefits
23 days' annual leave plus bank holidays, your birthday off, and a holiday purchase scheme
Healthcare & wellbeing: Aviva Digicare, Medicash (dental, optical, therapy treatments)
Mental health support: 24/7 Employee Assistance Programme
Family benefits:
2 days additional leave after returning from maternity leave
Day off for your baby's first birthday
Enhanced family leave
Perks & discounts:
Shopping, entertainment, and travel discounts
20% off Nuffield Health and 10% off PureGym memberships
Financial wellbeing:
Pension scheme
Life Assurance
Preferred rates on salary finance products
Development opportunities:
Professional subscriptions
Ongoing training and structured career pathways
Meals on duty included
We are proud to be an equal opportunities employer and welcome candidates from all backgrounds to join us in creating a supportive, empowering workplace where everyone can thrive.
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