Global Go-to-Market Manager – Seasonal Collections & Exclusives
8 Days Old
Join to apply for the Global Product Marketing Manager role at Jellycat.
For a quarter of a century, the Jellycat family has brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, it is among the most loved and collected toys of its kind.
Responsibilities
Lead the global planning and execution of seasonal collections (e.g., Valentine’s Day, Christmas) and exclusive product launches (e.g., retail partnerships, location-based experiences, collaborations).
Act as project lead for seasonal and exclusive launches, coordinating input from Category Managers, Design, Marketing and Sales.
Own the global go-to-market toolkit for seasonal and exclusive launches, including positioning, messaging, creative assets and launch playbooks.
Work with regional commercial teams to support the development and execution of local market exclusives, ensuring alignment with the global gate-stage process.
Manage timelines, approvals and deliverables through the gate-stage NPD framework, ensuring launches are delivered on time, to budget, and with commercial rigour.
Work closely with commercial teams to ensure exclusives meet commercial needs, strengthen relationships and deliver unique brand experiences.
Monitor and analyse performance of seasonal and exclusive launches, reporting learnings and insights back into future planning.
Ensure all activities reinforce Jellycat’s brand values and contribute to long-term category health and portfolio strategy.
Qualifications
5+ years of proven experience in product marketing within luxury consumer goods.
Experience working with luxury brands, specifically those sold in high-end retail environments; deep understanding of the expectations and demands of luxury consumers and retailers.
Familiarity with stage-gate or structured NPD frameworks.
A track record of working with retail partners on exclusive collaborations.
Excellent communication and stakeholder management skills, able to align global and regional teams.
Strong project management skills with the ability to manage multiple launches at pace.
Strong interpersonal skills with a proven ability to collaborate with global, cross-functional teams (e.g., Sales, Design, Operations) to drive product success.
Experience working in global markets, understanding diverse consumer behaviours and preferences across regions.
#J-18808-Ljbffr
- Location:
- City Of London
- Job Type:
- PartTime