Location: Greater London, England, United Kingdom

Go-To-Market Lead - RealFi

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

About RealFi

RealFi is building the next generation of stablecoin infrastructure — a productive, yield-bearing stablecoin (USDr) backed by diversified, institutional-grade private credit.

While first launching on Cardano, RealFi is designed as a cross-chain yield layer, expanding to EVM ecosystems and later Solana, integrating directly with leading DeFi protocols, exchanges, and liquidity venues.

Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure — safely, transparently, and at scale.

What The Role Involves

We are hiring a Go-To-Market Lead to own RealFi’s commercial execution across:

• Strategic partnerships
• Exchange listings & liquidity venues
• Ecosystem activations and integrations
• Capital inflow channels (DeFi + institutional)

This is not a developer relations or engineering management role.

It is a high-judgment commercial role focused on who we partner with, where liquidity lives, and how adoption scales.

You will sit at the intersection of DeFi, TradFi-style capital markets, and protocol distribution.

What You’ll Own

Sequence launches to maximize liquidity depth, credibility, and capital efficiency.

• Go-To-Market Strategy & Execution
• Design and execute RealFi’s GTM strategy from pre-launch through $100M+ TVL
• Define priority ecosystems, protocols, and distribution channels across:
  • EVM (primary)
  • Cardano (launch ecosystem)
  • Solana (future expansion)
  • Strategic Partnerships
• Source, structure, and close partnerships with:
  • DeFi protocols (lending, yield, structured products)
  • Exchanges (CEX & DEX)
  • Market makers and liquidity providers
  • Wallets, on-ramps, and institutional access points

Negotiate Commercial Terms Covering

• Incentives
• Liquidity commitments
• Co-marketing
• Long-term strategic alignment
• Exchange Listings & Liquidity
• Lead USDr and RFG listings strategy across:
  • Tier-1 CEXs
  • Key DEXs and AMMs

Coordinate Closely With

• Market makers
• Protocol treasury
• Legal/compliance

Ensure healthy liquidity, tight spreads, and sustainable incentives — not mercenary TVL. Work with product and marketing to ensure messaging aligns with risk‑aware, yield‑seeking capital.

Ecosystem Activations

• Design ecosystem activations that drive real usage, not vanity metrics:
  • Incentive programs tied to productive behavior
  • Strategic co‑launches with protocols
  • Institutional on‑ramps and vault distribution
  • Capital Formation & Institutional Channels
  • Support institutional GTM by:
    • Identifying allocators, funds, and structured capital partners
    • Packaging RealFi products for different risk/liquidity profiles
    • Translate protocol mechanics into credible capital markets narratives

Requirements

• 6–10+ years in Web3, DeFi, or crypto capital markets
• Proven experience in EVM ecosystems (Ethereum, L2s, DeFi protocols)
• Track record of closing:
  • Strategic protocol partnerships
  • Exchange listings
  • Liquidity or distribution deals

Deep Understanding Of

• Stablecoins
• DeFi liquidity mechanics
• Incentive design trade‑offs

Strong commercial judgment — you know when not to do a deal.

Strong Plus

• Experience launching or scaling:
  • Stablecoins
  • Yield products
  • RWAs or private credit protocols

Existing Relationships With

• Tier-1 exchanges
• Market makers
• Major DeFi protocols

Exposure to institutional crypto or TradFi‑crypto crossover. Familiarity with Solana ecosystems (helpful, not required). Prior Cardano exposure (contextual, not required).

Benefits

• Flexible schedule
• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Online Audio and Video Media