Head of Admissions & Marketing

The Opportunity

We are a vibrant, high-profile independent school in the heart of Central London, dedicated to developing happy, confident students from Nursery through to Year 11. As a member of a prestigious wider educational family, we provide a stimulating education and supportive pastoral care within an ecosystem of happiness.

We are seeking a Head of Admissions & Marketing to lead our pupil recruitment and retention strategies. This role is designed for a specialist with strong admissions expertise—someone who understands that a school’s success is built on genuine relationships and a seamless enrollment journey. While you will oversee the marketing function, your primary focus will be the "hands-on" delivery of our admissions process.

The Role

You will be the primary point of contact for prospective families, ensuring their first interaction with the school is warm and professional. You will lead the admissions office while managing a Marketing Executive who supports the school’s digital and physical presence.

Admissions & Recruitment (Primary Focus):

• Expert Pipeline Management: Lead the entire pupil recruitment journey from initial enquiry through to enrollment.
• Relationship Management: Act as a knowledgeable ambassador for the school, maintaining strong relationships with prospective parents and stakeholders.
• Data Integrity: Oversee and maintain contact databases and prospective parent lists, ensuring all data is accurate and fit for purpose.
• Event Delivery: Lead and assist with Open Mornings and school fairs, ensuring all equipment and materials are prepared to a high standard.
• Collateral Management: Oversee the high-quality collation and delivery of prospectus packs for prospective families.

Marketing & Communications (Secondary Focus):

• Strategic Oversight: Develop and deliver communication plans that promote school objectives and support pupil recruitment and retention.
• Team Leadership: Manage the Marketing Executive to ensure the school’s story is told effectively across social media, websites, and newsletters.
• Content Excellence: Consistently review all channels to ensure information is correct, innovative, and reflects our unique atmosphere and values.
• Newsgathering: Maintain strong relationships with staff across all settings to proactively gather news and rich content for digital channels.

The Successful Candidate

• Admissions Specialist: You possess particularly strong admissions expertise and a proven track record in the independent education sector.
• Hands-on Leader: You are a team player who is happy to balance high-level strategy with the day-to-day administrative duties and event support.
• Exceptional Communicator: You have excellent written and verbal communication skills, with the ability to engage parents, staff, and media.
• Digitally Proficient: You are "digitally savvy" and capable of tracking and monitoring the success of digital marketing and social media campaigns.
• Organised & Hard-working: You thrive in a busy environment and can manage multiple priorities with a positive, professional attitude.

Why Join Us?

Our school is a place of fun and laughter where we value the unique skills and talents of every individual. You will join a close-knit team that shares expertise and supports one another to achieve the extraordinary.