Head of B2B Travel & MICE Sales – UK, Ireland & Nordics

Luxury Tour Operator | London / Hybrid

Our client is a highly regarded luxury tour operator specialising in premium all-inclusive holidays across the globe. As the business continues to expand, they are seeking an experienced and driven Head of B2B Travel & MICE Sales to strengthen their brand presence across the UK, Ireland and the Nordics, while leading and developing a high-performing sales team.

Are you an inspirational leader with a proven track record in the luxury travel sector? Do you excel at building long-lasting relationships within the travel trade and MICE markets?

If the answer is yes, then this could be the perfect next step in your career.

Head of B2B travel & MICE Sales Key Responsibilities:

• Develop and execute the B2B sales strategy for Trade, OTAs and MICE across the UK, Ireland and the Nordics.
• Build strong commercial partnerships with travel agents, consortia, TMCs and corporate event clients.
• Drive e-distribution performance, including OTAs and API-led channels.
• Lead, mentor and inspire a high-performing sales and events team.
• Oversee event production to ensure excellence in quality, budget management and timely delivery.
• Work closely with marketing and wider internal teams to enhance customer experience and brand visibility.
• Represent the brand at trade shows, industry events and client meetings as required.

Head of B2B travel & MICE Sales Experience

• Proven experience in a senior B2B or Trade Sales role within the travel industry.
• Strong leadership credentials with the ability to mentor and motivate a high-achieving team.
• Excellent negotiation, communication and relationship-building skills.
• Well-connected within the travel trade across the UK, Ireland and the Nordics.
• Confident using digital sales tools (e.g., PowerBI, Salesforce, Coupa).
• Solid understanding of OTA and API distribution models.

Head of B2B travel & MICE Sales Additional Info:

• Competitive salary + excellent benefits (including pension scheme & private healthcare).
• Hybrid working: 3 days per week in the London office, 2 days from home.
• 25 days’ annual leave + public holidays + your birthday off.