Six Nations Rugby Ltd (SNRL) is the official organising body of the annual men’s, women’s

and U20s Six Nations Championships and the Summer and Autumn International Series

(SNS/ANS). SNRL is also a co-owner of the new Nations Cup competition, shared with

SANZAAR, which will be played on a biannual basis from 2026.

Working in partnership with its member unions and national federations in England (RFU),

France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), SNRL has

responsibility for the commercialisation of centralised media and commercial rights and for

the promotion and operation of the globally renowned Six Nations Championships, SNS/ANS,

Nations Cup from 2026 and other development competitions.

The Six Nations Championship is the world’s oldest and greatest annual international rugby

tournament which dates back to 1883. It consists of three highly competitive annual

championships across men’s, women’s and U20s rugby. The media rights and agreed

commercial rights of the SNS & ANS are also centralised, with SNRL now supporting the

marketing and growth of all home-based internationals for all six unions.

SNRL is committed to promoting diversity, equity and inclusion throughout the organisation.

As such, we positively encourage applications from suitably qualified and eligible candidates

regardless of sex, race, disability, age, sexual orientation, gender assignment, religion or

belief, marital status or pregnancy or maternity/paternity.

About the role:

This role will report into the new Director of Growth and be responsible for sponsorship sales and digital commercialisation across the Guinness Men’s & Women’s Six Nations, Six Nations Pathway competitions (e.g. U20s Championships), the Autumn Nations Series and our new wheelchair and global rugby competitions launching in 2026.

The successful candidate will be based in our London office a minimum of 3 days per week, with some weekend work required during match periods.

As Head of Business Development you will:

• Create and cultivate excellent working relationships with the Six Nations team, our agencies and Unions.
• Lead the Six Nations sponsorship and advertising sales programmes, including maximising current and new partner opportunities across sponsorship, digital and broadcasting.
• Develop innovative sponsorship packages for the biannual Autumn Nations Series; the U18, U20 & U23 Six Nations; and our new global competition.
• Work with our appointed sponsorship sales agencies (Wasserman and Vision SE) to develop a pipeline of sponsors.
• Support our agencies in developing sales materials, taking a detail-focused and analytical approach to creating compelling materials with a focus on maximising domestic markets and expanding into new markets.
• Lead pitch meetings to new sponsors.
• Develop the digital and content sponsorship and advertising strategy, working alongside the Six Nations Content & Digital Products teams to maximise non-traditional sponsorship revenue.
• Lead in assessing collaborative business models across new and innovative commercial programmes for Unions to consider. Recent examples have included virtual advertising, video games and FAST broadcast channels.
• Manage a Business Development Executive, providing leadership and guidance to help this team member grow.
• As a senior member of our team, play a defining role influencing company strategy, culture, and our overall success as a business.
• Be responsible for unparalleled growth for Six Nations Rugby.

The candidate we are looking for must demonstrate:

• A proven track record of completing multi-million £/€ sporting partnerships.
• Extensive experience as the Commercial lead or Head of Business of Development at an equivalent sporting level for a multi territory sports brand.
• Experience and proven track record of creating and building new commercial programmes.
• Proven record in commercialisation of digital programmes.
• Well-networked with an understanding of European commercial markets.
• Leadership experience managing a high performing, successful team.
• Relentless focus on results and ROI - you have big ambitions.
• The ability to generate and translate an idea into a product or service that creates value for our business.
• The ability to communicate with impact, effectively exchanging information, news, ideas and meaning in a business environment - you're a storyteller who adapts to your audience.
• Excellent cross-functional collaboration; creativity; and project management skills in a rapidly changing environment.
• A desire to make a difference, and be an innovator and leader.
• Written and spoken French and Italian highly desirable.

We are looking for someone who has these core competencies:

Courage

Can deliver a project or initiative at the highest-level demonstrating excellence promoting both organisational and personal reputation.

Can build relationships with stakeholders especially overcoming difficult conversations or challenging situations.

Inclusivity

Can demonstrate consideration to promoting strong EDI strategies.

Integrity

Has the ability to work collaboratively with respect, professionalism and unity.

Creativity

Be innovative, has taken measured risks or shown creative thinking and problem solving irrespective of whether it was a success or implemented.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

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