AsaHeadofChannel&PerformanceMarketing,youwilplayacriticalroleindrivingmeasurablebusinessimpactacrossbothdirectandindirectroutestomarketforaleadingHR,WFMandPayrollsoftwareandservicesprovider.ReportingtotheCMO,youwillleadtheplanning,,channel-drivencontribution,withastrongfocusoncommercialoutcomes.Youwillownanddeliverthemarketingplantogrowrevenuethroughindirectchannels,workingcloselywithSalesandPartnershipsteamstoensureactivityisalignedtopriorityroutestomarketandrevenueobjectives.Operatingasahands-onseniorleader,youwillanalyse,optimiseandscalemarketingperformanceacrosschannels,ensuringclosealignmentwithcommercialgoalsandsalespriorities.Thisrolerequiresstronganalyticalcapability,experienceworkingacrosschannelandpartnermodels,andaprovenabilitytotranslateperformanceinsightintotangiblepipelineandrevenueimpact.PerformanceStrategy&OptimisationDevelopandrefineperformancemarketingstrategiesalignedtooverallbusinessgrowthobjectives.Ownperformancemeasurementacrossdirectdemand,partner-sourcedandpartner-influencedpipeline,inpartnershipwithMarketingOperations,SalesOperationsandPartnershipsteams.AnalyseandimprovemarketingresultsacrosschannelstomaximiseROI,pipelinequalityandrevenueimpact.Continuouslyoptimisecampaignsandprogrammesthroughtesting,experimentationandperformanceanalysis.Channel&PartnerPerformanceEnablementSupportthedesignandexecutionofchannelandpartnermarketingprogrammesthatcontributetopipelineandrevenuegrowth.WorkcloselywithSalesandPartnershipsteamstoalignpartneractivitywithcommercialprioritiesandGTMplans.Applyperformancedisciplinetopartnermarketingactivity,includingclearsuccessmetrics,trackingandoptimisation.Contributetothedevelopmentofscalablepartnermarketingframeworks,assetsandplaybooks.Data&ReportingMonitorandreportonkeyperformanceindicators,includingMQLs,SQLs,pipelinecontribution,conversionratesandROIacrossdirectandindirectactivity.Produceclear,executive-readyreportingthatdemonstratesmarketingsimpactoncommercialoutcomes.Useinsighttoinformprioritisation,investmentdecisionsandfutureplanning.StrategicPlanning&AlignmentWorkwiththeCMOandseniorstakeholderstobuilddata-drivenmarketingplans.Supportbudgetplanning,forecastingandbusinesscasesformarketinginvestment.Ensuremarketingactivitysupportssalesexecutionandenhancesthecustomerjourneyacrossallroutestomarket.Skills&ExperienceSignificantexperienceleadingperformancemarketing,channelmarketing,partnermarketingorgrowthteams.Mustbeabletodemonstratebothpartnermarketingexperienceandperformancemarketing.Provenexperienceimprovingpipelineandrevenueperformanceacrossdirectandindirectchannels.ExperiencewithinB2BSaaSorenterprisesoftwareenvironments.Strongcapabilityinmarketinganalyticsandperformancereporting(e.g.GoogleAnalytics,Looker,PowerBI).WorkingknowledgeofCRMandmarketingautomationplatforms(e.g.HubSpot).Experiencewithpaidmedia,attributionanddemandchannels.StrongExcel/Sheetsskillsforperformanceandbudgetanalysis.ComfortableusingAItoolstoimproveefficiencyandinsight.Benefits&CultureAtZelliswecreatemarket-leadingHR&Payrollproductsandservices,,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices.Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday:Unstoppabletogether.Alwayslearning.Makeitcount.Thinkscale.Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive.Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive:Acompetitivebasesalary.25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday.Privatemedicalinsurance.Lifeassurance4xsalary.Enhancedpensionschemewithcompanycontributionsupto8.5%.Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.JBRP1_UKTJ