Head of Digital Marketing and Ecommerce (Fashion / Luxury DTC) London, on site £70,000 - £80,000 per annum (dependent on experience) We are looking for a commercially driven and detail-oriented Head of Digital Marketing and Ecommerce to join a fast-paced, high-growth luxury fashion brand. This is a key role responsible for driving online performance, optimising the digital customer journey, and delivering continued growth across our direct-to-consumer channels. Working closely with senior leadership and external partners, you will take full ownership of the end-to-end ecommerce trading function; from onsite merchandising and performance marketing through to analytics and operational execution. Key Responsibilities

Own and manage the digital trading plan, including P&L accountability and performance forecasting Monitor and optimise key ecommerce KPIs such as, ROAS, AOV, conversion rate and units per transaction Produce weekly and monthly trading reports, including product and campaign performance analysis Lead onsite trading activity, ensuring timely execution of campaigns, promotions, and product launches Manage relationships with 3PL partners, ensuring smooth order flow, stock accuracy, and SLA adherence Oversee website content and merchandising, including:

Category and product page optimisation Homepage updates and campaign banners Maintaining brand consistency and visual standards Coordinate product uploads and launches in collaboration with Production teams Ensure all onsite content is optimised for SEO and performance

Enhance the end-to-end DTC customer experience, consistently exceeding expectations Conduct competitor analysis and provide actionable insights to improve site performance Own and optimise the Email/CRM programme to drive acquisition, retention, and engagement Lead integrations, site improvements, and digital projects to drive efficiency and growth

About You

At least 5 years’ experience in ecommerce trading within a fashion or luxury retail environment Proven success working with Shopify+ A strong grasp of end-to-end digital trading operations, including marketing and performance optimisation Confidence working with web analytics, data insights, and reporting tools A solutions-focused mindset with strong attention to detail and time management Strong understanding of web design, UX, and onsite merchandising

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