Head of Digital Products

2 Days Old

Head of Digital Products We’re looking for a commercially driven Head of Digital Products to take ownership of how customers buy, interact, and engage with Panda across all digital and contact channels across the full life cycle of a customer journey. This is not a pure product role; it is a revenue‑driving leadership position with accountability for increasing digital sales, improving conversion, and shifting customers toward lower‑cost, self‑serve channels. Operating across a 3,000+ employee business with a growing customer base across the UK and Ireland, you’ll play a key role in defining how digital supports Panda’s next phase of growth. You’ll own the end‑to‑end ecosystem across Web (Optimizely), App, CRM (Freshworks), and Telephony (Optimizely, Freshworks, Talkdesk) — building a joined‑up customer journey that delivers measurable commercial impact. Responsibilities
Owning and delivering the digital product roadmap across all customer‑facing channels Driving online sales growth, conversion rates, and digital adoption Building and optimising the end‑to‑end customer journey across digital and assisted channels Leading cross‑functional product, UX, and engineering teams in a squad‑based model Delivering improvements at pace through Agile (Scrum/Kanban) delivery Using data, analytics, and experimentation (A/B testing) to continuously improve performance Reducing cost‑to‑serve by shifting demand from manual channels into scalable digital solutions Owning SEO and PPC strategy to drive high‑quality traffic and reduce cost of acquisition, ensuring digital channels deliver commercially efficient growth alongside conversion optimisation
What We’re Looking For
A commercial digital product leader who understands how digital drives revenue Strong experience bridging business strategy and technology delivery Proven track record of improving conversion, digital adoption, or online sales performance Hands‑on experience with Agile tools and delivery environments (Jira, Kanban, DevOps, etc.) Experience building or maturing digital product functions in a growing or evolving business Comfortable operating in an environment where structure, governance, and pace need to be established Able to identify and deliver low‑cost, high‑impact improvements (UX, CRO, trust signals, etc.)
What Success Looks Like
Increased digital share of sales (online bookings, conversions, app usage) Improved conversion rates and customer journey performance Reduced reliance on manual channels and improved cost‑to‑serve A clear, prioritised roadmap delivering consistent, measurable improvements A high‑performing team delivering at pace with strong Agile discipline
Why this role matters Panda is on a significant growth journey. Digital will play a critical role in how we scale, improving customer experience, reducing cost‑to‑serve, and driving revenue. This role will define what “good” looks like for digital across the business and build the capability to deliver it. DEI Statement Panda is committed to attracting and retaining a skilled and diverse workforce that reflects the communities in which we operate and the people we serve. (DE&I Policy Statement) #J-18808-Ljbffr
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Location:
Leeds
Job Type:
FullTime

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