POSITION SUMMARY This is an exciting opportunity to lead and scale the Direct‑to‑Consumer ecommerce business for a high‑growth luxury skincare and beauty tech company (experiencing YoY growth). Working closely with the Brands team and individual brand positioning and objectives, the Head of Ecommerce will own the DTC strategy and performance, with full accountability for ecommerce revenue, trading, customer acquisition, conversion and retention across a portfolio of D2C Shopify website sites including www.isclinical.co.uk, www.revitaliash.co.uk and www.deessepro.com. This role is highly commercial and performance‑led, combining ecommerce trading, paid media, CRO, CRM and analytics to drive profitable growth. Experience in beauty, aesthetics or wellness is beneficial but not essential. MAIN ROLES & RESPONSIBILITIES Ecommerce & DTC Performance Own the end‑to‑end DTC ecommerce strategy and trading performanceDeliver revenue, margin and growth targets across all ecommerce sitesLead the ecommerce trading calendar including promotions, launches and pricingOptimise the customer journey and online content strategy to maximise conversion rate, AOV, retention and LTVEnsure ecommerce platforms (Shopify) are optimised for performance and scalability Performance Marketing & Growth Lead performance ecommerce activity across paid media, search, affiliates and social commerceDrive efficient customer acquisition with clear accountability for CAC and ROASOwn full sales pipeline from awareness through consideration, conversion, growth and retention with appropriate strategies employed at each stageIn conjunction with the Brand team, ensure optimised creative application and asset developmentOwn CRO, UX optimisation and testing roadmapsOversee SEO, AEO and onsite performance fundamentalsUse data, insight and test‑and‑learn approaches to continuously improve results CRM & Customer Retention Own Consumer CRM strategy across lifecycle, retention and re‑engagementLead segmentation, automation and personalised journeys (Klaviyo or equivalent)Ensure optimised and effective hygiene flows to drive repeat purchase, loyalty and customer lifetime value Analytics & Commercial Management Own ecommerce dashboards, forecasting and performance reportingTrack and optimise core KPIs: revenue, conversion, AOV, CAC, ROAS, LTVManage ecommerce and performance marketing budgets with strong ROI focusUse AI‑enabled tools to enhance performance insight, optimisation and efficiency Leadership & Collaboration Lead, develop and motivate an ecommerce and performance‑focused teamManage ecommerce, media and technology agency partnersWork closely with Brand, Product, Operations and Finance to deliver a seamless DTC experience WHAT WILL MAKE YOU RIGHT FOR THIS ROLE? 8+ years’ experience in ecommerce and DTC growth rolesProven track record of scaling performance‑led ecommerce businessesStrong commercial acumen with ownership of ecommerce revenue and budgetsDeep understanding of performance marketing, CRO, CRM and analyticsShopify experience essentialStrong working knowledge of GA4 and ecommerce analyticsExperience with ESPs such as KlaviyoData‑driven, results‑focused mindsetStrong leadership and stakeholder management skillsExperience within beauty, wellness or premium / luxury consumer brandsExperience using AI tools for ecommerce optimisation and analytics ABOUT THE COMPANY & BRAND Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands. The company continues to achieve exceptional year‑on‑year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio. Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, RevitaLash Cosmetics, and Totally Derma Nutraceutical drink supplement throughout UK & Ireland and appointed distributors for the iS Clinical brand within 22 Caribbean countries, as well as global brand owners for Déesse PRO LED Light therapy brand. #J-18808-Ljbffr