Head of Marketing Analytics

New Today

1 gym operator in the UK, and the 4th largest gym operator worldwide. We champion diversity and are committed to providing a workplace where everyone feels  free to be. We’re proud to be recognised as a Top Institute Employer , reflecting our commitment to excellence in employee experience and workplace culture . Free nationwide gym membership for you + 1
~ Hybrid working
~ A truly flexible working culture
~ Personal private healthcare, including digital GP
~ Life insurance x4
~ Company pension contribution
~25 days annual leave, plus 1 personal day
~ Option to purchase additional holiday (up to 5 days)
~ Enhanced maternity pay, paternity and adoption leave

 
Leeds (2 days in the office)
Type: Full Time
Contract type: Permanent
We are looking for a Head of Marketing Analytics to join the Digital Marketing team.   This role will lead on marketing analytics for the PureGym Group (UK, Denmark, Switzerland and the US), working closing with channel marketing and commercial finance teams to track and understand effectiveness of all marketing activity – both digital and ATL -, informing where and how we invest to maximise volume of new members. There will also be line management of a Digital Marketing Analyst.
Accurately track and report back on the performance of marketing activity, working closely with channel specialists to understand effectiveness of activity vs. Develop internal reporting capabilities, clearly consolidating marketing data into a single suite of reports to inform investment decisions.
Communicate complex marketing datasets to a broad range of stakeholders, providing key recommendations to drive action
Produce the relevant weekly and monthly reports to communicate the performance of UK digital marketing activity back to the wider business
Support channel teams in delivering structured testing plans, helping define hypotheses and measuring their success
Lead on usage and implementation of MMM and MTA tools - giving a broader understanding of marketing performance
Continue to help evolve our marketing strategies, looking at new ways to target our audiences, including leveraging 1st party data for use within digital marketing campaigns
Work with agency partners, as well as our in-house development and Insight & Analytics teams to improve our marketing analytics capability, ensuring we have the data we need to inform strategy
Closely monitor market trends using tools such as Similarweb to track PureGym’s performance in the context of key competitors and the wider market
 
Experience in a similar role or previous experience activating and managing digital marketing campaigns
Has excellent numerical and analytical skills and able to interpret data to inform digital strategy
Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau
Has a good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms
Can effectively build strong working relationships and networks to enable success, both within PureGym and with agency partners
Takes ownership for performance and ensures that all targets are met
Has the ability to manage numerous projects whilst remaining calm
 
From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. 
 
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Apply
Location:
Leeds
Job Type:
FullTime

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