North Star | Helping challenger brands change the worldBig FMCG brands have had it too easy for too long. They’re failing our health, our planet, and our communities by serving up more of the same. We believe in better.North Star helps challenger brands win - giving them the commercial insight, category thinking, and strategic firepower they need to take on the giants of retail.Now, they’re looking for a Head of Marketing to help us scale that impact.The roleThis is not a “sit back and set strategy” Head of Marketing role.This is for someone who wants to build and run a marketing engine from the ground up - turning insight into influence, campaigns into conversations, and conversations into commercial growth.You’ll work directly with the founders to shape how North Star shows up in the world, while personally owning the campaigns, systems, and activity that drive awareness, demand, and revenue.What you’ll be doingBuild and lead North Star’s marketing function from scratchDesign and run high-impact B2B marketing campaigns that drive awareness and inbound demandOwn demand generation end-to-end; from campaign idea to qualified pipelineTurn our insight and thinking into compelling content, thought leadership, events, and webinarsBuild and manage our CRM (HubSpot), including segmentation, automation, and reportingCreate repeatable playbooks, systems, and processes to scale marketing effectivelyWork closely with founders and the commercial team to connect marketing directly to revenueStrengthen client relationships through marketing that drives retention and advocacyOver time, build and lead a small, high-performing teamWho we’re looking forYou’re a doer as much as a thinker - someone who enjoys building, not just managing.5–8 years’ experience in marketing, with strong B2B experienceProven track record of running campaigns that generate real commercial outcomesHands‑on experience with CRM and marketing automation (HubSpot ideally)Able to turn complex ideas into clear, engaging contentStrong understanding of FMCG, retail, or challenger brand ecosystems (highly valuable)Commercially minded; you care about pipeline, revenue, and impactA builder mindset; you enjoy creating structure, systems, and scalable processesComfortable in a fast‑moving scale‑up where not everything is defined yetYou might not have held the “Head of Marketing” title before - but you’ve already been operating at that level.Why this role, why now?North Star has grown through reputation and results. But the opportunity ahead is much bigger.We’re ready to build a marketing engine that consistently drives awareness, influence, and inbound demand - and you’ll play the lead role in making that happen.This is a genuine opportunity to:Shape a brand and function from the ground upWork directly with foundersBuild something that has real impact in the challenger brand ecosystemGrow into a senior leader (and beyond) as the business scales💸 Salary: £70,000 - £80,000 DOE🏡 Logistics: Reading, minimum 2‑days a week in person #J-18808-Ljbffr