Head of Marketing & Sales

New Today

Elizabeth Finn Homes is a leading provider of high-quality care for older people, renowned for delivering exceptional standards across our homes in the UK. We are dedicated to creating a caring, respectful, and safe environment for residents, while fostering a supportive and rewarding workplace for our colleagues.

About the Role

We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. As a Head of Marketing & Sales joining our diverse team who are proud of the difference we make to our residents you will:

* Develop the multi-year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit-for-purpose mission

* Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission

* Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes

* Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats

* Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector

* Proactively develop each homes community engagement approach to maximise lead generation and wider visibility of our brand

* Bui...
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Location:
East Kilbride
Salary:
£70,000 - £75,000 /annum company car, £6 % annual bonus & more
Job Type:
FullTime
Category:
Advertising, Marketing & PR

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