MUST BE ABLE TO BE IN OFFICE NEAR BRIGHTON TWICE A WEEK We’re looking for a commercially minded Head of Marketing to lead the marketing function across a growing wellness brand portfolio. This is a senior leadership role, heading up Brand Management and working closely with an in‑house content team, Sales, and D2C to drive sustainable brand growth. Your core objective will be to build mental and physical availability—strengthening brand presence, accelerating innovation, and ensuring world‑class execution across channels, markets, and touchpoints. The Role You’ll own the end‑to‑end brand and marketing strategy, translating long‑term ambition into high‑impact in‑year delivery. You’ll lead teams to deeply understand consumers, create standout creative, and deliver growth through innovation, communication, and flawless execution. Key Responsibilities

Lead the development and execution of global multi‑year brand plans, with a strong focus on in‑year delivery and impact Manage and develop Brand and Content teams to ensure deep consumer understanding and insight‑led decision making Drive innovation and renovation pipelines, translating insight into fast‑moving, relevant product and portfolio opportunities Optimise the global portfolio, balancing growth, simplicity, and scalability Lead the development and execution of brand communication platforms across all channels Oversee creative campaigns end‑to‑end: insight, proposition, briefing, ideation, and execution Act as guardian of creative direction and all consumer‑facing communications, ensuring consistency and brand alignment Oversee content strategy and calendars across all channels and markets Stay closely connected to consumers, competitors, and category trends to keep thinking fresh, relevant, and differentiated Own and manage the marketing budget, ensuring efficient and effective channel investment Lead media strategy across long‑term brand building and short‑term performance, collaborating closely with D2C and external partners Measure, track, and optimise brand performance, particularly mental availability and brand health metrics Partner closely with Sales to drive physical availability across retail, online, and international markets

Skills & Experience

Proven senior marketing leadership experience within consumer, wellness, sport, fitness, or nutrition brands Strong strategic thinker with the ability to execute at pace Track record of building brands through creative excellence and commercial discipline Experienced people leader, skilled at coaching, developing, and delivering through teams Deep understanding of consumer behaviour, insight, and market dynamics Highly organised with strong project and stakeholder management skills Confident managing agencies, partners, and cross‑functional teams Retail and distributor experience, including customer sell‑in and shopper marketing collaboration Digitally fluent, comfortable with content‑led and social‑first platforms (e.g. TikTok) Thrives in fast‑paced, scale‑up or high‑growth environments International brand experience preferred, including working with distributors (US experience a strong advantage)

Personal Attributes

Commercially savvy, with confidence across P&L, margins, and performance metrics Curious, culturally aware, and plugged into marketing trends and best practice Collaborative and low‑ego, able to align teams around shared goals Balanced planner and executor—strategic yet hands‑on Detail‑oriented, ensuring all output is on‑brand and on‑brief Passionate about wellness, sport, fitness, and nutrition Self‑starter with energy, resilience, and ambition to make a meaningful impact

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