Head of Marketing

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Head of Marketing – Wokingham – Permanent – £50‑60k We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue‑generating function. This role focuses on pipeline, performance, and measurable growth. This is a unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well‑established successful business – a marketer’s dream, with a people‑focused culture. The Role Reporting to the Managing Director and leading a team of 7 you’ll
Define and execute full‑funnel marketing strategy Align marketing initiatives directly with sales outcomes Optimise CRM and data‑led processes (MS Dynamics) Implement predictive lead scoring and intelligent segmentation Drive campaign personalisation and conversion rate optimisation Leverage AI tools for content creation and automation Collaborate closely with Sales on pipeline growth Represent the business at industry events and strategic partnerships
You will have a central role in shaping commercial strategy and influencing market positioning. Candidate Profile
Has 5+ years experience in B2B marketing with demonstrable ROI Solid digital marketing background – SEO/PPC/social media and email campaigns Understands outbound growth and account‑based marketing Has deep CRM expertise, ideally MS Dynamics Is proficient in leveraging AI tools for marketing initiatives Combines creativity with commercial rigour Thrives in high‑growth, fast‑paced environments Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous
Why This Role
Significant autonomy and strategic influence Direct link between marketing strategy and revenue performance Opportunity to lead a best‑in‑class revenue engine Competitive salary with growth‑linked incentives 22 days holiday plus bank holidays and pension
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Location:
Wokingham
Job Type:
FullTime

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