We are seeking a highly strategic and innovative Head of Marketing, for an initial 6 month fixed term contract, to lead and evolve our brand strategy across a growing Build to Rent portfolio. This is a pivotal leadership role focused on elevating brand awareness, driving occupancy and revenue, and delivering a seamless and exceptional renting experience.Working closely with operations, leasing, property, and digital teams, you will ensure marketing initiatives are fully aligned across the portfolio and executed to the highest standard.The RoleAs Head of Marketing, you will define and deliver a dynamic, data‑led marketing strategy that strengthens brand positioning and supports the successful launch and ongoing performance of our communities.You will act as brand guardian, ensuring consistency, creativity, and commercial effectiveness across all marketing activity.Key ResponsibilitiesDevelop, lead, and implement comprehensive marketing strategies across the full portfolioOwn and manage the overall marketing budget, forecasting spend for current and upcoming communities and ensuring financial governance (including PO and invoice management)Define brand positioning, messaging, and channel strategy to build awareness and drive demandOversee the creation and delivery of all marketing collateral including print, out-of‑home, digital assets, and advertising campaignsCollaborate with wider group marketing teams to align with overarching brand and development strategiesBuild strong internal stakeholder relationships to ensure a cohesive and streamlined branding approachBrief and manage external agencies to deliver high-quality marketing tools to support leasing activity (photography, videography, brochures, digital and OOH advertising)Monitor market trends and competitor activity to maintain a forward‑thinking and agile marketing approachAnalyse data insights to optimise spend, maximise ROI, and continuously improve campaign performanceLead and develop the Marketing Manager, setting clear KPIs and supporting professional growthWork alongside furniture and design partners to ensure show apartments align with brand standardsOversee key delivery milestones as part of a broader portfolio execution planPartner with the digital function to manage media schedules and react dynamically to performance dataSupport on‑site management teams with marketing collateral and brand guidanceConduct regular community visits to ensure brand standards are upheld and collateral is executed flawlesslyAct as the ultimate brand guardian, ensuring brand protocols are implemented consistently across all teamsAbout YouProven experience in a senior marketing leadership role, ideally within property, residential, hospitality, or a related sectorStrong commercial acumen with experience managing significant budgetsStrategic thinker with the ability to translate insight into actionData‑driven mindset with a strong focus on performance and ROIExperienced in agency management and multi‑channel campaign deliveryConfident stakeholder manager with excellent communication skillsPassionate about brand building and customer experienceHighly organised, detail‑oriented, and comfortable operating across multiple projects simultaneously #J-18808-Ljbffr