Overview

Head of Product & Growth Marketing at Preply. At Preply we create life‑changing learning experiences, connecting people to the perfect tutor, crafting personalized learning journeys, and keeping learners motivated to keep growing. Our human‑led, tech‑enabled approach helps 90,000 tutors deliver over 20 million lessons in more than 175 countries, driving real impact and progress.

What you’ll be doing

• Product Positioning & Storytelling: Drive growth in learners, revenue, and GMV by crafting compelling product narratives that communicate Preply’s value and differentiation.
• Go‑to‑Market & Lifecycle Strategy: Lead GTM plans for new features and initiatives and execute a comprehensive, multi‑channel marketing strategy that optimizes acquisition, activation, and retention.
• Brand & Product Awareness: Strengthen Preply’s global brand by connecting product innovation to brand storytelling, and identify partnership opportunities that reinforce brand recognition.
• Cross‑Functional Collaboration: Coordinate with Brand, Growth, Product, CRM, Content, Performance Marketing, SEO, and Influencer Marketing teams to align product launches, marketing campaigns, and customer insights.
• Insights & Performance Measurement: Monitor and analyze campaign performance, integrating customer, market, and competitive insights to inform positioning, measure ROI, and refine strategy.

What you need to succeed

• 8–10 years of experience in product marketing and growth marketing, ideally within growing and/or marketplace environments.
• Ability to translate complex product features into engaging narratives that resonate and drive action.
• Analytical and structured thinking, with the ability to manage complex projects and end‑to‑end go‑to‑market plans while attributing ROI.
• Demonstrated expertise in positioning, messaging, and launch strategy, particularly within B2C marketplaces or subscription models.
• A customer‑ and market‑centric mindset, prioritizing the learner’s experience and connection with the brand.
• Proactive approach to tackling challenges in dynamic environments.
• Passion and curiosity about education, language learning, and technology‑driven product innovation.

Why you’ll love it at Preply

• Open, collaborative, dynamic, and diverse culture.
• Generous monthly allowance for lessons on Preply.com.
• Learning & Development budget, including time off for self‑development.
• Competitive financial package with equity, leave allowance and health insurance.
• Access to free mental health support platforms.
• Wellness and gym centers across Spain to support well‑being and physical health.
• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching.

Our Principles

• Care to change the world – we are passionate about our work and its impact.
• We do it for learners – we focus on delivering an exceptional learning experience.
• Keep perfecting – we pursue simplicity, smoothness, and enjoyment, continually improving every detail.
• Now is the time – we act quickly in a fast‑paced world.
• Disciplined execution – we set clear goals and utilize resources efficiently.
• Dive deep – we investigate numbers and stories to unlock meaningful insights.
• Growth mindset – we seek growth opportunities and learn from setbacks.
• Raise the bar – we continuously elevate performance standards.
• Challenge, disagree and commit – we value open communication and commitment once decisions are made.
• One Preply – we prioritize collaboration, inclusion, and team success.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. We consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.