Head of Product Marketing – London (EMEA)

Full-time | Senior Leadership Role

Overview

A global B2B organisation is seeking a hands-on Head of Product Marketing to drive growth through digital lead generation, account-based marketing (ABM), and high-velocity transactional sales. This role combines strategy with execution and includes building and leading an international product marketing team.

Key Responsibilities

• Lead B2B digital marketing strategies to drive lead generation and accelerate sales pipeline velocity
• Design and execute Account-Based Marketing (ABM) strategies for high-value accounts
• Develop go-to-market (GTM) approaches for transactional sales focused on speed, scale, and efficiency
• Build, manage, and mentor a high-performing, geographically distributed marketing team
• Partner closely with sales and regional stakeholders across multiple time zones
• Track performance, analyse results, and provide clear insights to senior stakeholders

What You Bring

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years’ experience in B2B digital marketing and lead generation
• Proven success with ABM frameworks and marketing automation (Salesforce preferred)
• Strong leadership skills with experience building teams
• Excellent communication and stakeholder management skills
• Fluency in English

What’s Offered

• Competitive compensation and benefits
• Flexible working arrangements
• Global exposure and strong development opportunities
• Inclusive, innovative, and purpose-driven culture

Well suited for senior product or digital marketing leaders looking to scale impact in a global B2B environment.