Head of Sales – Leading RTD Drinks – London – Up to £70,000 plus Commission

I am pleased to be partnered with an exceptional drinks business who are exploding into the UK. This business has a number of instantly recognized brands covering both the On & Off trade - with a consistent range of NPD and brand activity.

As Head of Sales, you’ll be the key commercial voice in the business, responsible for building and executing the sales strategy for key on / off trade accounts. This is a rare opportunity to make a significant impact in this established business and help build a household name in the drinks industry. The Head of Sales will be hands on and responsible for managing accounts and driving new business.

You’ll work directly alongside the founders, defining and delivering the go-to-market approach, building relationships with key On / Off Trade accounts and developing a team of BDM's.

This role will require weekly access to a Central London office 3 days per week.

Company Benefits:

• Competitive salary with performance-related bonus
• Opportunity to shape a drinks brand as it grows through the trade.
• Freedom to innovate and lead, with direct input into company strategy

Your role as the Head of Sales will include:

• Develop and execute a national sales strategy across On Trade, Off Trade, and RTM channels
• Hands on approach to selling and driving new business.
• Build and manage relationships with key wholesalers, buying groups, and distributor networks in the On Trade specifically.
• Secure new listings across premium bars, restaurants, hotels, and retailers
• Act as the brand ambassador, representing the company at key industry events and tastings
• Collaborate with marketing and founders to align commercial plans with brand vision
• Lead forecasting, account management, and P&L responsibility as the business scales
• Establish systems, processes, and sales frameworks as the team grows

Have you achieved any of the following:

• Proven experience in drinks sales across On and Off Trade, with a track record in new business and brand building.
• A natural relationship builder with deep knowledge of UK wholesalers and RTM networks
• Entrepreneurial mindset and excited by the pace and challenge of start-up life
• Commercially astute with a hands-on, strategic approach
• A genuine passion for premium spirits and the lifestyle they represent
• Able to work independently, drive growth, and influence at founder level

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.

To view other great opportunities please check out our website www.corecruitment.com or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.

Follow COREcruitment on yo