Head of TikTok | Consumer Brand | Manchester | £Competitive + Bonus Fiercely entrepreneurial, culturally fluent, and quietly redefining what modern retail actually looks like. We are partnering with a hig growth, digitally led consumer brand that is scaling rapidly across social commerce and direct-to-consumer channels.

This is a unique opportunity for a Head of TikTok to take full ownership of one of the most commercially important channels in the business, driving revenue, shaping strategy and building a best-in-class TikTok ecosystem.

The Head of TikTok will sit within a senior leadership team, with full accountability for performance, content direction and creator strategy across TikTok Shop and the wider platform.

The Head of TikTok will lead the end-to-end TikTok strategy, combining content, commerce and performance marketing to deliver measurable growth.

This role requires a strong commercial mindset alongside a deep understanding of platform trends, creator ecosystems and social commerce mechanics.

Key Responsibilities

Own commercial performance across TikTok Shop, including revenue, profitability and return on investment Lead paid and organic TikTok strategy, ensuring scalable and efficient growth Drive campaign planning and execution across key product launches and trading moments Optimise TikTok Shop performance, including merchandising, catalogue quality and customer journey Develop and execute a high-impact creator and partnership strategy Build strong relationships with agencies and platform partners to unlock growth opportunities Stay ahead of platform trends, identifying new features and formats to drive engagement and conversion Lead TikTok Live strategy, maximising performance across live commerce activity Manage and develop a high-performing team, setting clear objectives and performance standards Collaborate cross-functionally with marketing, trading and creative teams to deliver aligned campaigns

About You

Proven experience leading TikTok Shop or social commerce performance at scale Strong commercial understanding of revenue, margin and performance metrics Experience managing paid social budgets and driving measurable ROI Deep understanding of creator and influencer ecosystems Data-led approach with the ability to turn insight into action Confident leading teams and influencing stakeholders across the business Highly adaptable with the ability to operate at pace and respond to platform evolution

Why Apply

Join a brand where TikTok is a core revenue channel, not an add-on Take full ownership of a high-impact, high-visibility function Work within a business that is investing heavily in social commerce and innovation Clear opportunity to shape strategy and build a team as the business scales Competitive salary and benefits packageApply today to find out more!

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