Head Purchaser / Buyer
New Yesterday
At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service, and fun.
Were all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
We are seeking a commercially astute, passionate, own brand buyer to work in an exciting and fast-paced category. Our own brand vision is to create and build great brands that our customers and colleagues love and share. Responsible for driving sales & profitability of Superdrug Own Brand Hair Care and Clear Skin categories through delivering a robust commercial plan across product, price, promotions & merchandising that meets our customers needs.
To strive for excellence when developing Superdrug Own Brand Hair Care & Clear Skin ranges through the development and delivery of the product plan, collaborating with the Senior Buyer and a team of technical and design experts.
Reporting to the Senior Buyer, but responsible for autonomous projects. There is potential to line manage a Junior Buyer, extending responsibilities to Lip Care as well.
Develop Own Brand Category plans including Range Reviews, launch plans, Promotions, Pricing & Stock to meet Commercial Strategy & Financial targets.
Create profitable promotional plans, forecast sales, and monitor performance regularly, adjusting plans as needed.
Utilize and develop knowledge in category products, competitors, and market activity to enhance performance.
Develop new brand concepts and product development plans for existing ranges.
Develop products and packaging aligned with customer needs, collaborating with Marketing, CRM, Online, and digital teams for effective promotion.
Conduct Category reviews incorporating market data, trends, merchandising, promotional, competitor, customer data, and buyer input, translating into annual NPD plans.
Partner with Merchandising to agree on strategies that deliver Own Brand advantages while managing stock levels.
Work with Supply Chain to adhere to sales forecasts and maintain product availability.
Collaborate with International Buying and European teams to harmonize products and share best practices.
Experience in Product Development and Buying.
Commercial awareness and ability to interpret market data.
Proven track record in brand building and product development.
Project management experience.
33 days holiday rising to 38 days with service (including bank holidays).
~ Two staff discount codes for personal and family/friend use.
~30% discount on Superdrug Own Brand Products in-store and online.
~ Hybrid working options: 2 days from home, 3 days in the office near East Croydon Station.
~ Company pension matching and bonus schemes.
~ Access to Wagestream for flexible pay options.
~ Enhanced leave and support policies.
Hybrid working available.
For information on data management, visit
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- Location:
- Croydon, Greater London
- Job Type:
- FullTime
