Influencer, Affiliates, and Social Commerce Consultant

Location: London, UK

Duration: 6-months +

Rate: £250-350 a day DOE

IR35 Status: Determined on engagement

Working Model: Hybrid (2 days onsite)

Are you a strategic operator who lives at the intersection of culture, creators, and commerce? This Senior Influencer & Affiliate Lead role is your chance to shape how a major consumer brand shows up through creators, social commerce, and advocacy programmes across the UK.

You’ll lead the influencer and affiliate ecosystem end‑to‑end — overseeing two specialist reports, ensuring agency excellence, elevating creator partnerships, and driving measurable commercial impact across social platforms.

What you’ll own

• Manage the overarching influencer, affiliate, and social‑commerce strategy for the brand.
• Lead and mentor two direct reports across influencer activity and affiliate‑led creator commerce.
• Oversee agencies across influencer, affiliate, and creator management — ensuring outstanding delivery, clear objectives, and platform‑best practice.
• Drive high‑impact creator campaigns that enhance brand relevance, cultural visibility, and product credibility.
• Guide TikTok Shop and affiliate programmes, ensuring strong optimisation, performance tracking, and commercial growth.
• Own senior‑level reporting across creator activity, campaign effectiveness, GMV, KPIs, and cultural impact.
• Collaborate closely with PR, Social, and Brand teams to integrate creator storytelling across channels.
• Champion long‑term creator relationships that communicate authenticity, performance, and brand values.

What you’ll bring

• 5–7+ years’ experience in influencer marketing, creator commerce, or digital advocacy.
• Leadership experience — managing multiple workstreams, agencies, and junior talent.
• Strong strategic instinct with hands‑on ability across performance reviews, creator content, and commercial tracking.
• Deep understanding of culture, social trends, and the UK influencer landscape.
• Comfortable navigating both creative and commercial priorities.