Live-in Care Business Development Manager
New Yesterday
Full-time
Salary and benefits
£40,000+ basic salary
Quarterly performance bonus
OTE £70,000+
Car allowance
20 days annual leave, increasing up to 25 days with length of service
Private health insurance
Employee Assistance Programme
About the role
We are looking for a high-performing Live-in Care Business Development Manager to drive growth in our live-in care service.
This is a senior, results-focused sales role for someone who already understands the care sector, has strong commercial instincts, and brings valuable industry relationships. We need someone who can deliver results from day one not someone who needs time to slowly build momentum.
The successful candidate will be responsible for identifying and converting new business opportunities, developing strong referral networks, building relationships across the health and social care sector, and increasing live-in care revenue. They will also support the wider business by sharing best practice and helping to strengthen commercial performance where appropriate.
This role is home-based and can be based anywhere in England, but it requires frequent travel across England. It will suit someone who is highly motivated, well connected, confident in the field, and experienced in turning opportunities into tangible outcomes.
Key responsibilities
Drive new business growth for live-in care services
Identify, develop and convert new commercial opportunities across private and publicly funded markets
Build and maintain strong relationships with key stakeholders including local authorities, commissioners, social workers, discharge teams, case managers, brokers, charities, care professionals and other referral sources
Develop and grow a strong pipeline of live-in care opportunities
Increase referrals, assessments, package starts and overall revenue
Represent the business at networking events, meetings and sector forums
Use sector knowledge and existing relationships to generate opportunities quickly
Support the development of local authority and tender-related opportunities where appropriate
Help refine and improve the sales journey, from first enquiry through to conversion
Monitor performance, identify barriers to growth, and take action to improve outcomes
Work closely with internal teams to ensure commercial activity is aligned with operational delivery
Share effective sales and business development approaches across the wider business, including supporting franchise partners with best practice where relevant
What we are looking for
We are looking for someone with a strong mix of commercial drive, care sector expertise and proven business development ability .
You should have:
Proven experience in a business development, sales or growth-focused role within the care sector
Strong knowledge of live-in care
A solid understanding of the health and social care landscape
Knowledge of local authority commissioning, tenders and framework opportunities
A strong network of contacts and the ability to build credibility quickly
A track record of generating and converting new business
Confidence working in a field-based, target-driven role
Strong negotiation, communication and relationship-building skills
A practical, results-led mindset
The ability to work independently and with pace
A full UK driving licence and willingness to travel regularly
Desirable experience
Experience working with private client live-in care enquiries
Knowledge of NHS and hospital discharge pathways
Experience engaging with case managers, brokers and other professional referrers
Experience supporting wider teams with commercial best practice
Exposure to franchise or multi-site environments
Why join us?
This is an opportunity to take on a commercially important role with real influence on business growth.
You will have the chance to:
Make an immediate impact in a role focused on results
Use your care sector knowledge and connections to open real opportunities
Help shape a stronger and more effective live-in care sales approach
Join a business with ambition and a clear focus on growth
Work in a varied, home-based role with autonomy and visibility
Summary
If you are commercially driven, well connected in the care sector, and know how to win new business in live-in care, we would like to hear from you.
This role is ideal for someone who understands the market, thrives in a field-based environment, and can turn relationships, opportunities and sector knowledge into measurable growth.
TPBN1_UKTJ
- Location:
- Birmingham
- Salary:
- £70,000
- Job Type:
- FullTime
- Category:
- Sales;Management;Social Care